SOCIAL MEDIA MARKETING
Is Air Cover a good fit for you?
Take 2 minutes to fill out the questions below and see how we can automate your marketing content and improve online visibility.
FAQs
Straight answers. No pitch deck.
Air Cover is a new product. Below you'll find honest answers to the ones we hear most about how it works, what onboarding looks like, what it costs, and why it's not just another AI content tool you'll use twice and forget.
If your question isn't here, reach out. We're close to the launch and want to hear from real people.
When does Air Cover launch?
Air Cover is in pilot now with a public launch slated for mid-2026. Join the waitlist above to get early access.
How does Air Cover write in our brand voice?
Onboarding starts with a brand foundation document. Your archetype, your positioning, your messaging pillars, your buyer, your CTAs. We build it with you. Air Cover then references that document, your website, and a host of other sources to create every draft. The result is content that sounds like you, not like AI.
If you already have brand guidelines, we ingest them. If you don't, we help you build them in week one.
What does onboarding look like?
Three steps:
1. Brand foundation. Our onboarding survey captures your archetype, ICP, messaging pillars, and CTAs. We document everything and then review our findings to ensure everything is aligned.
2. Source setup. We connect Air Cover to your blog, industry feeds, social channels, and email platform.
3. First run. Within days you receive your first weekly delivery. You review. We adjust. By week 3 the system is dialed in.
Why not just prompt ChatGPT?
ChatGPT is a chatbot. Air Cover is a pipeline.
Instead of doing everything manually the Air Cover pipeline does the research, builds assets, generates images, runs quality control, scores against your brand voice, rewrites it if needed, and delivers it Monday morning. Every week. Without you touching it.
The output is also different. Air Cover content is reviewed by Popcorn marketing humans before it reaches you. Generic AI tools have no editor. We do.
Who reviews and approves the content?
Popcorn reviews every asset before it ships. We act as your brand editor. You see the final draft, hit approve, and it goes live on your channels.
If you want to be hands-on, you can. If you want to stay out of the weeds, we run point on your behalf. Most growth-stage founders pick the second option and let us do our thing.
What does it cost?
Pricing is being finalized for public launch. Pilot brands are paying a flat monthly retainer that covers all 26 weekly assets, the brand voice foundation work, and the review layer. Join the waitlist now for pilot pricing. It will not be available after launch.
What if my company is not in restaurant tech?
While Air Cover is primarily built for restaurant technology the underlying technology can work with other verticals.
If you're interested in using this for your company, join the waitlist and we’ll reach out.
Still have questions? Schedule a time to chat.