CONTENT MARKETING
Your competitors are posting daily. Are you?
Air Cover™ is the autonomous content marketing engine built exclusively for restaurant tech brands. 20+ assets. Every week. Written in your brand voice by actual marketers.
Get discovered with Air Cover.

Air Cover is consistent branded content marketing across all your channels for one low monthly fee.
A custom content marketing service for restaurant tech companies.
Every week, Air Cover creates relevant content in your brand's voice. No generic AI here. This is content marketing by content marketers who understand your product, your value, and your customers.
Every Monday morning you'll find all the content ready to approve. Once approved, we schedule the posts.
No prompting. No project management. No gaps in your content calendar. No employee dependencies.
Breathe life to your valuable website blogs, including the ones we write for you, and maximize your brand marketing.
Air Cover is brand content consistency:
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Up to (25) posts per week across X, LinkedIn, Facebook, Threads, and Instagram, written in your brand voice with (5) gorgeous branded social images
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Popcorn can create new blogs and email newsletters delivered through your CRM

A full content pipeline with one flat rate.
Most brands in restaurant tech are duct-taping together agencies, freelancers, and AI tools and calling it a strategy. Air Cover replaces all of it.
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$2,000/month. That's it.
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Introductory rate for founding cohort brands. Setup quoted per brand.
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Onboarding + your first week of content within 10 days.
Monday through Friday: 5 posts per week across multiple channels. Available custom blog and weekly email newsletters! All written in your brand voice - hightlighting your value. Produced by experienced restaurant technology marketers.
Reach out to get started. You'll hear from us shortly.
Questions?
Straight answers. No pitch deck.
Air Cover is a new product. We know you have questions. Below you'll find honest answers to the ones we hear most about how it works, what onboarding looks like, what it costs, and why it's not just another AI content tool you'll use twice and forget.
If your question isn't here, reach out. We're close enough to the launch that we're still talking to real people.
Air Cover led by: Jared Castronova, VP of Content & AI Marketing.
Jared has spent over a decade in B2B SaaS marketing, most of it inside restaurant tech. Nearly six of those years were at Olo, where he helped take the company through a $4.5B IPO. Since then, he's helped founders and growing brands build their marketing teams and drive demand across paid, organic, and owned channels.
As one of the architects of the Air Cover content engine, he turned that experience into a system that publishes in a brand's own voice, week after week. Jared has seen firsthand how hard it is for startups to stay visible, and he built Air Cover to give every team a better way to put their point of view into the market without pouring dozens of hours a week into it.
Feel free to contact directly: jared@popcorngtm.com
When does Air Cover launch?
Air Cover launch slated for June-2026. Save on pricing now for early access.
How does Air Cover write in our brand voice?
Onboarding starts with a brand foundation document. Your archetype, your positioning, your messaging pillars, your buyer, your CTAs. We build it with you. Air Cover then references that document, your website, and a host of other sources to create every draft. The result is content that sounds like you, not like AI.
If you already have brand guidelines, we ingest them. If you don't, we help you build them in week one.
What does onboarding look like?
Three steps:
1. Brand foundation. Our onboarding survey captures your archetype, ICP, messaging pillars, and CTAs. We document everything and then review our findings to ensure everything is aligned.
2. Source setup. We connect Air Cover to your blog, industry feeds, social channels, and email platform.
3. First run. Within days you receive your first weekly delivery. You review. We adjust. By week 3 the system is dialed in.
Why not just prompt ChatGPT?
ChatGPT is a chatbot. Air Cover is a pipeline.
Instead of doing everything manually the Air Cover pipeline does the research, builds assets, generates images, runs quality control, scores against your brand voice, rewrites it if needed, and delivers it Monday morning. Every week. Without you touching it.
The output is also different. Air Cover content is reviewed by Popcorn marketing humans before it reaches you. Generic AI tools have no editor. We do.
Who reviews and approves the content?
Popcorn reviews every asset before it ships. We act as your brand editor. You see the final draft, hit approve, and it goes live on your channels.
If you want to be hands-on, you can. If you want to stay out of the weeds, we run point on your behalf. Most growth-stage founders pick the second option and let us do our thing.
What does it cost?
Pricing is being finalized for public launch. Pilot brands are paying a flat monthly retainer that covers all 26 weekly assets, the brand voice foundation work, and the review layer. Join the waitlist now for pilot pricing. It will not be available after launch.
What if my company is not in restaurant tech?
While Air Cover is primarily built for restaurant technology the underlying technology can work with other verticals.
If you're interested in using this for your company, join the waitlist and we’ll reach out.
Still have questions? Schedule a time to chat.

