---
title: Air Cover by Popcorn GTM | Content Engine for Restaurant Tech
description: Air Cover by Popcorn GTM is a done-for-you content marketing engine for restaurant-tech brands. 20+ human-reviewed assets a week, in your voice, for $2,000/mo.
image: https://popcorngtm.com/hubfs/Air%20Cover%20Website%20Hero.png
---
[Skip to content](https://popcorngtm.com/aircover#main-content)
[](https://popcorngtm.com?hsLang=en)
- [About Us](https://popcorngtm.com/about-us)
- [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing)
Show submenu for Marketing & GTM
- [Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [HubSpot CRM & Websites](https://popcorngtm.com/websites)
- [Franchise Intelligence](https://popcorngtm.com/frandata)
- Media Resources
Show submenu for Media Resources
- [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts)
- [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog)
- [Restauromics Financial News](https://popcorngtm.com/restauromics)
- [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer)
- [Air Cover](https://popcorngtm.com/aircover)
- [About Us](https://popcorngtm.com/about-us)
- [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing)
Show submenu for Marketing & GTM
- [Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [HubSpot CRM & Websites](https://popcorngtm.com/websites)
- [Franchise Intelligence](https://popcorngtm.com/frandata)
- Media Resources
Show submenu for Media Resources
- [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts)
- [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog)
- [Restauromics Financial News](https://popcorngtm.com/restauromics)
- [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer)
- [Air Cover](https://popcorngtm.com/aircover)
[BOOK TIME](https://popcorngtm.com/contact?hsLang=en)
## AIR COVER
# The done-for-you content marketing engine
We build and run your content marketing engine so your brand reaches more customers every week.
**Get discovered with Air Cover.**
[Request a Demo](https://popcorngtm.com/contact?hsLang=en)
### Air Cover generates and publishes your content across all channels. Not on all these channels? We'll fix that, too.
---
### A content marketing engine for brands that want to reach more people
**AI speed, human judgment.** AI does the first draft. Experienced marketers shape it and review every piece. Nothing publishes without a human. Our review gate separates content that builds your brand from generic stuff buyers and search engines ignore.
No prompting. No hiring a content team. No gaps in your calendar.
Breathe new life into your blogs, including the ones we write for you, and maximize your reach.
Post every week across all your social channels in your brand voice with targeted imagery and links
New blogs and email newsletters delivered via your CRM --->>>
### Reach buyers in the wild
**Want to catch a tiger? Be a tiger.**
Your buyers aren't only on LinkedIn, they're wandering all the social channels just like everyone else. We'll get your brand on:
Get inside: X, Instagram, Facebook, Threads, and LinkedIn
[](https://popcorngtm.com/contact?hsLang=en)
### Full content pipeline. One flat rate.
Most brands in restaurant tech are duct-taping together agencies, freelancers, and AI tools and calling it a strategy. Air Cover replaces all of it.
Clear pricing.
Setup quoted per brand.
Onboarding within 10 days.
### Air Cover is a new product. We know you have questions...
###### When does Air Cover launch?
Air Cover is now live! To learn more, fill out the form above, and we will reach out to share more details.
###### How does Air Cover write in our brand voice?
Onboarding starts with a brand foundation document. Your archetype, your positioning, your messaging pillars, your buyer, your CTAs. We build it with you. Air Cover then references that information, your website, and a host of other sources to create every draft. The result is content that sounds like you, not like AI.
If you already have brand guidelines, we ingest them. If you don't, we help you build them in week one.
###### What does onboarding look like?
Three steps:
1. Brand foundation. Our onboarding survey captures your archetype, ICP, messaging pillars, and CTAs. We document everything and then review our findings to ensure everything is aligned.
2. Source setup. We connect Air Cover to your blog, industry feeds, social channels, and email platform.
3. First run. Within days you receive your first weekly delivery. You review. We adjust. By week 3 the system is dialed in.
###### Why not just prompt ChatGPT?
ChatGPT is a chatbot. Air Cover is a pipeline.
Instead of doing everything manually the Air Cover pipeline does the research, builds assets, generates images, runs quality control, scores against your brand voice, rewrites it if needed, and delivers it Monday morning. Every week. Without you touching it.
The output is also different. Air Cover content is reviewed by Popcorn marketing **humans** before it reaches you. Generic AI tools have no editor. We do.
###### Who reviews and approves the content?
Popcorn reviews everything before it ships. We act as your editor. You see the final draft, hit approve, and it goes live on your channels.
If you want to be hands-on, you can. If you want to stay out of the weeds, we run point on your behalf. Most growth-stage founders pick the second option and let us do our thing.
###### What does it cost?
Brands get Air Cover for $2,000 per month. This gets you weekly content published across all your social channels, plus weekly newsletters and blogs.
###### What if my company is not in restaurant tech?
While Air Cover is primarily built for restaurant tech brands, the solution works for any company. If you're interested in using Air Cover [schedule a time to chat.](https://popcorngtm.com/contact?hsLang=en)
We've got you covered.
Jared Castronova
VP of Content & AI Marketing
Jared leads our Air Cover product. He has spent over a decade in B2B SaaS marketing, most of it inside restaurant tech.
At Olo, he helped take the company through a $4.5B IPO. Since then, he's helped founders and growing brands build their marketing teams and drive demand across paid, organic, and owned channels.
Jared has seen firsthand how hard it is for smaller brands to stay visible, and he built Air Cover to give every team a better way to put their POV into the market without investing a ton of time or money.
Reach him at Popcorn GTM: [jcastronova@popcorngtm.com](mailto:jcastronova@popcorngtm.com)
### Air Cover Intake: Get your content engine going this week!
[](https://popcorngtm.com?hsLang=en)
Show Up. Every Week. Make it Pop.
---
- THE MENU
- [- Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [- Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [- Air Cover Content Marketing Engine](https://popcorngtm.com/aircover)
- [- Tech Enablement Services](https://popcorngtm.com/tech-enablement)
- [- Hot Takes, Fresh Blog](https://popcorngtm.com/blog)
- [- Restauromics Financial News](https://popcorngtm.com/restauromics)
- [- Book Time](https://popcorngtm.com/contact)
[](https://popcorngtm.com/podcasts?hsLang=en)
COPYRIGHT © 2026 POPCORN MARKETING GROUP, LLC | POPCORN GTM IS A REGISTERED TRADEMARK, ALL RIGHTS RESERVED.
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