--- title: The Popcorn GTM Blog | Jared Castronova description: Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. image: https://popcorngtm.com/hubfs/Price%20Precision.png --- [Skip to content](https://popcorngtm.com/blog/author/jared-castronova#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![Popcorn GTM LOGO GTM WHITE RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png?width=400&height=126&name=Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png "Popcorn GTM LOGO GTM WHITE RED")](https://popcorngtm.com) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [About Us](https://popcorngtm.com/about-us) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchise Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts) - [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog) - [Restauromics Financial News](https://popcorngtm.com/restauromics) - [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer) - [Air Cover](https://popcorngtm.com/aircover) - [About Us](https://popcorngtm.com/about-us) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchise Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts) - [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog) - [Restauromics Financial News](https://popcorngtm.com/restauromics) - [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer) - [Air Cover](https://popcorngtm.com/aircover) [BOOK TIME](https://popcorngtm.com/contact) [![Restauromics Header Issue 097126](https://popcorngtm.com/hs-fs/hubfs/Restauromics%20Header%20Issue%20097126.jpg?width=900&height=506&name=Restauromics%20Header%20Issue%20097126.jpg "Restauromics Header Issue 097126")](https://popcorngtm.com/restauromics) ### Introducing a restaurant economics briefing for the rest of us. ##### Updated weekly. Stories that carry financial weight for the industry. [Read the latest issue -->>](https://popcorngtm.com/restauromics) [NEWSLETTER SUBSCRIBE](https://popcorngtm.com/subscribe) --- ##### HOT TAKES ON A FRESH BLOG Our takes are always served hot. Jump in and let us know if you think we're full of sh\*t.  We love constructive criticism. ![Restaurant Tech Marketing in 2026: The Content Operating System](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Tech%20Marketing%20Team%20Brainstorming%20in%20Modern%20Office.png?width=370&height=220&name=Tech%20Marketing%20Team%20Brainstorming%20in%20Modern%20Office.png) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Restaurant Tech Marketing in 2026: The Content Operating System](https://popcorngtm.com/blog/restaurant-tech-marketing-content-operating-system) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 26 August, 2026 Restaurant tech marketing works as one system with positioning at the center. Here's what to build... [READ OUR TAKE](https://popcorngtm.com/blog/restaurant-tech-marketing-content-operating-system) ![Vendor Shortlists Form Before You Know They Exist (How To Stay Ahead)](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Tech%20Professionals%20Discuss%20Restaurant%20Innovations%20at%20Dusk.png?width=370&height=220&name=Tech%20Professionals%20Discuss%20Restaurant%20Innovations%20at%20Dusk.png) [Industry](https://popcorngtm.com/blog/tag/industry) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Vendor Shortlists Form Before You Know They Exist (How To Stay Ahead)](https://popcorngtm.com/blog/b2b-buyers-ai-search-restaurant-tech-shortlist) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 25 August, 2026 94% of B2B buyers research inside an LLM. If your content isn't citable, you're absent from the... [READ OUR TAKE](https://popcorngtm.com/blog/b2b-buyers-ai-search-restaurant-tech-shortlist) ![Restaurant-Tech M&A Is Up 45%. Positioning Became an Exit Variable](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Restaurant%20Tech%20Conference%20Innovation%20Showcased.png?width=370&height=220&name=Restaurant%20Tech%20Conference%20Innovation%20Showcased.png) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Restaurant-Tech M&A Is Up 45%. Positioning Became an Exit Variable](https://popcorngtm.com/blog/restaurant-tech-ma-is-up) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 19 August, 2026 Restaurant-tech M&A rose 45% in H1 2025. In a consolidating market, a category gets acquired as a... [READ OUR TAKE](https://popcorngtm.com/blog/restaurant-tech-ma-is-up) ![Marketing Is the #1 Place Restaurants Use AI. That Changes Who You Compete With](https://popcorngtm.com/hs-fs/hubfs/image-png-Aug-13-2026-02-25-41-1878-PM.png?width=370&height=220&name=image-png-Aug-13-2026-02-25-41-1878-PM.png) [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Marketing Is the #1 Place Restaurants Use AI. That Changes Who You Compete With](https://popcorngtm.com/blog/marketing-is-the-1-place-restaurants-use-ai.-that-changes-who-you-compete-with) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 13 August, 2026 Discover how AI is transforming restaurant marketing and competition, with insights on operator... [READ OUR TAKE](https://popcorngtm.com/blog/marketing-is-the-1-place-restaurants-use-ai.-that-changes-who-you-compete-with) ![2026 Restaurant Loyalty Benchmark: What It Means for Vendors](https://popcorngtm.com/hs-fs/hubfs/RETHINK.jpg?width=370&height=220&name=RETHINK.jpg) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [2026 Restaurant Loyalty Benchmark: What It Means for Vendors](https://popcorngtm.com/blog/2026-restaurant-loyalty-benchmark-what-it-means-for-vendors) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 3 August, 2026 Incentivio's 2026 loyalty benchmark covers 4,000+ locations and 19 cuisines. What the... [READ OUR TAKE](https://popcorngtm.com/blog/2026-restaurant-loyalty-benchmark-what-it-means-for-vendors) ![What Is a Content Marketing Engine? (No Team Required)](https://popcorngtm.com/hs-fs/hubfs/Gemini_Generated_Image_m8v4mzm8v4mzm8v4.png?width=370&height=220&name=Gemini_Generated_Image_m8v4mzm8v4mzm8v4.png) [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [What Is a Content Marketing Engine? (No Team Required)](https://popcorngtm.com/blog/what-is-a-content-marketing-engine) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 27 July, 2026 A content marketing engine is a system of positioning, production, and distribution that compounds... [READ OUR TAKE](https://popcorngtm.com/blog/what-is-a-content-marketing-engine) ![What Is Owned Media, and Why Restaurant-Tech Brands Can't Rent Their Audience](https://popcorngtm.com/hs-fs/hubfs/Gemini_Generated_Image_nb9nsinb9nsinb9n.png?width=370&height=220&name=Gemini_Generated_Image_nb9nsinb9nsinb9n.png) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [What Is Owned Media, and Why Restaurant-Tech Brands Can't Rent Their Audience](https://popcorngtm.com/blog/what-is-owned-media-and-why-you-cant-rent-reach) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 20 July, 2026 Owned media is the audience you control, not reach you rent from an algorithm. Why restaurant-tech... [READ OUR TAKE](https://popcorngtm.com/blog/what-is-owned-media-and-why-you-cant-rent-reach) ![Content as a Service: The Model Replacing the $10K/Month Retainer](https://popcorngtm.com/hs-fs/hubfs/Gemini_Generated_Image_hy4r25hy4r25hy4r.png?width=370&height=220&name=Gemini_Generated_Image_hy4r25hy4r25hy4r.png) [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Content as a Service: The Model Replacing the $10K/Month Retainer](https://popcorngtm.com/blog/content-as-a-service-the-retainer-replacement) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 20 July, 2026 Content as a service swaps the $10K agency retainer and the full-time hire for a flat monthly... [READ OUR TAKE](https://popcorngtm.com/blog/content-as-a-service-the-retainer-replacement) ![Building Air Cover: Inside a Content Engine That Gets Smarter Every Week](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Tech%20Team%20Collaborating%20on%20Content%20Engine%20Innovation.png?width=370&height=220&name=Tech%20Team%20Collaborating%20on%20Content%20Engine%20Innovation.png) [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Building Air Cover: Inside a Content Engine That Gets Smarter Every Week](https://popcorngtm.com/blog/how-we-built-a-content-engine-that-gets-smarter-every-week) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 9 July, 2026 Inside Air Cover: edit-learning loops, code-enforced voice checks, freshness-filtered inputs, and a... [READ OUR TAKE](https://popcorngtm.com/blog/how-we-built-a-content-engine-that-gets-smarter-every-week) ![How to Market a Restaurant-Tech Company When Operators Don't Read Marketing](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Diners%20at%20Bustling%20Restaurant%20During%20Dinner%20Rush.png?width=370&height=220&name=Diners%20at%20Bustling%20Restaurant%20During%20Dinner%20Rush.png) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [How to Market a Restaurant-Tech Company When Operators Don't Read Marketing](https://popcorngtm.com/blog/how-to-market-restaurant-tech-when-operators-dont-read) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 8 July, 2026 Restaurant operators don't read marketing. Here's how to reach them anyway: lead with the shift on... [READ OUR TAKE](https://popcorngtm.com/blog/how-to-market-restaurant-tech-when-operators-dont-read) ###### Blog Sidebar ###### Search for Answers Search for Answers ###### Category - [Industry](https://popcorngtm.com/blog/tag/industry) - [Marketing](https://popcorngtm.com/blog/tag/marketing) - [GTM](https://popcorngtm.com/blog/tag/gtm) - [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) - [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) - [Podcast](https://popcorngtm.com/blog/tag/podcast) - [News](https://popcorngtm.com/blog/tag/news) - [Systems](https://popcorngtm.com/blog/tag/systems) - [Web 3](https://popcorngtm.com/blog/tag/web-3) - [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) - [Search](https://popcorngtm.com/blog/tag/search) [1](https://popcorngtm.com/blog/author/jared-castronova/page/1) [2](https://popcorngtm.com/blog/author/jared-castronova/page/2) ### Unlock your brand's full go-to-market potential. ### Where to start? 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