--- title: The Popcorn GTM Blog | Paul Molinari (4) description: Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. (4) image: https://popcorngtm.com/hubfs/Price%20Precision.png --- [Skip to content](https://popcorngtm.com/blog/author/paul-molinari/page/4#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![Popcorn GTM LOGO GTM WHITE RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png?width=400&height=126&name=Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png "Popcorn GTM LOGO GTM WHITE RED")](https://popcorngtm.com) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [About Us](https://popcorngtm.com/about-us) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchise Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts) - [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog) - [Restauromics Financial News](https://popcorngtm.com/restauromics) - [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer) - [Air Cover](https://popcorngtm.com/aircover) - [About Us](https://popcorngtm.com/about-us) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchise Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts) - [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog) - [Restauromics Financial News](https://popcorngtm.com/restauromics) - [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer) - [Air Cover](https://popcorngtm.com/aircover) [BOOK TIME](https://popcorngtm.com/contact) [![Restauromics Header Issue 097126](https://popcorngtm.com/hs-fs/hubfs/Restauromics%20Header%20Issue%20097126.jpg?width=900&height=506&name=Restauromics%20Header%20Issue%20097126.jpg "Restauromics Header Issue 097126")](https://popcorngtm.com/restauromics) ### Introducing a restaurant economics briefing for the rest of us. ##### Updated weekly. Stories that carry financial weight for the industry. [Read the latest issue -->>](https://popcorngtm.com/restauromics) [NEWSLETTER SUBSCRIBE](https://popcorngtm.com/subscribe) --- ##### HOT TAKES ON A FRESH BLOG Our takes are always served hot. Jump in and let us know if you think we're full of sh\*t.  We love constructive criticism. ![Reflections on the Crunchtime + QSR Automations Merger | A Personal Take](https://popcorngtm.com/hs-fs/hubfs/MSMR%20QUICK%20TAKE%20CT.png?width=370&height=220&name=MSMR%20QUICK%20TAKE%20CT.png) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Reflections on the Crunchtime + QSR Automations Merger | A Personal Take](https://popcorngtm.com/blog/reflections-on-the-crunchtime-qsr-automations-merger-a-personal-take) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 11 June, 2025 Reflections on the strategic merger between Crunchtime and QSR Automations, highlighting the... [READ OUR TAKE](https://popcorngtm.com/blog/reflections-on-the-crunchtime-qsr-automations-merger-a-personal-take) ![How Rich Catalogs and E-Commerce Are Rewriting the Playbook for Foodservice Distribution](https://popcorngtm.com/hs-fs/hubfs/MSMR%20SCHATZ.png?width=370&height=220&name=MSMR%20SCHATZ.png) [Industry](https://popcorngtm.com/blog/tag/industry) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [How Rich Catalogs and E-Commerce Are Rewriting the Playbook for Foodservice Distribution](https://popcorngtm.com/blog/how-rich-catalogs-and-e-commerce-are-reshaping-foodservice-distribution) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 3 June, 2025 Discover how digital transformation and rich e-commerce catalogs are revolutionizing foodservice... [READ OUR TAKE](https://popcorngtm.com/blog/how-rich-catalogs-and-e-commerce-are-reshaping-foodservice-distribution) ![Don't Fall for the BS: Decoding Vanity Metrics in Restaurant Tech](https://popcorngtm.com/hs-fs/hubfs/portrait%20of%20a%20cow.jpeg?width=370&height=220&name=portrait%20of%20a%20cow.jpeg) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Don't Fall for the BS: Decoding Vanity Metrics in Restaurant Tech](https://popcorngtm.com/blog/vanity-metrics-are-bullsht-especially-in-restaurant-tech) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 29 April, 2025 Discover why vanity metrics are mostly bullsh\*t can mislead restaurant tech vendors and learn the... [READ OUR TAKE](https://popcorngtm.com/blog/vanity-metrics-are-bullsht-especially-in-restaurant-tech) ![Exit Strategy: How Sponsored Highway Signs Drive Sales for Restaurants](https://popcorngtm.com/hs-fs/hubfs/highway%20restaurant%20logo%20sign.jpg?width=370&height=220&name=highway%20restaurant%20logo%20sign.jpg) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Exit Strategy: How Sponsored Highway Signs Drive Sales for Restaurants](https://popcorngtm.com/blog/the-surprising-power-of-highway-logo-signs-for-restaurant-brands) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 9 April, 2025 Discover the impact and cost-effectiveness of highway logo signs as a powerful marketing tool for... [READ OUR TAKE](https://popcorngtm.com/blog/the-surprising-power-of-highway-logo-signs-for-restaurant-brands) ![The 3 Essential GTM Strategies for Restaurant Tech Success](https://popcorngtm.com/hs-fs/hubfs/Screenshot%202025-04-04%20at%202.24.23%20PM.png?width=370&height=220&name=Screenshot%202025-04-04%20at%202.24.23%20PM.png) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [The 3 Essential GTM Strategies for Restaurant Tech Success](https://popcorngtm.com/blog/the-3-essential-gtm-strategies-for-restaurant-tech-success) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 5 April, 2025 Discover the three essential GTM strategies for restaurant tech success, focusing on defining your... [READ OUR TAKE](https://popcorngtm.com/blog/the-3-essential-gtm-strategies-for-restaurant-tech-success) ![The Restaurant Industry in 2025 with Peter Romeo: Insights from a Veteran Journalist](https://popcorngtm.com/hs-fs/hubfs/MSMR%20PODCAST%20HEADER%20Peter%20Romeo%20%20(1).jpg?width=370&height=220&name=MSMR%20PODCAST%20HEADER%20Peter%20Romeo%20%20(1).jpg) [Industry](https://popcorngtm.com/blog/tag/industry) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [The Restaurant Industry in 2025 with Peter Romeo: Insights from a Veteran Journalist](https://popcorngtm.com/blog/the-restaurant-industry-in-2025-with-peter-romeo-insights-from-a-veteran-journalist) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 19 March, 2025 Veteran journalist Peter Romeo discusses the future of the restaurant industry, highlighting key... [READ OUR TAKE](https://popcorngtm.com/blog/the-restaurant-industry-in-2025-with-peter-romeo-insights-from-a-veteran-journalist) ![A Social Media GTM Cheat Sheet for Restaurant Industry People](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20SOCIAL%20MEDIA%20CHEAT%20SHEET%20(1).png?width=370&height=220&name=Popcorn%20SOCIAL%20MEDIA%20CHEAT%20SHEET%20(1).png) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [A Social Media GTM Cheat Sheet for Restaurant Industry People](https://popcorngtm.com/blog/a-social-media-gtm-cheat-sheet-for-restaurant-industry-people) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 13 March, 2025 Social media strategies tailored for the restaurant industry pros to maximize engagement on... [READ OUR TAKE](https://popcorngtm.com/blog/a-social-media-gtm-cheat-sheet-for-restaurant-industry-people) ![How Curbit is Revolutionizing Kitchen Capacity Management](https://popcorngtm.com/hs-fs/hubfs/MSMR%20PODCAST%20HEADER%20CURBIT%20027%20v2.jpg?width=370&height=220&name=MSMR%20PODCAST%20HEADER%20CURBIT%20027%20v2.jpg) [Industry](https://popcorngtm.com/blog/tag/industry) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [How Curbit is Revolutionizing Kitchen Capacity Management](https://popcorngtm.com/blog/how-curbit-is-revolutionizing-kitchen-capacity-management) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 5 March, 2025 Discover how Curbit revolutionizes kitchen capacity management with real-time data, seamless... [READ OUR TAKE](https://popcorngtm.com/blog/how-curbit-is-revolutionizing-kitchen-capacity-management) ![Scaling the Integrations Summit: A Conversation with Rahul Musunuri, CEO of Khumbu Systems](https://popcorngtm.com/hs-fs/hubfs/MSMR%20PODCAST%20HEADER%20KHUMBU%20026.jpg?width=370&height=220&name=MSMR%20PODCAST%20HEADER%20KHUMBU%20026.jpg) [Industry](https://popcorngtm.com/blog/tag/industry) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [Scaling the Integrations Summit: A Conversation with Rahul Musunuri, CEO of Khumbu Systems](https://popcorngtm.com/blog/scaling-the-integrations-summit-a-conversation-with-rahul-musunuri-ceo-of-khumbu-systems) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 28 February, 2025 Explore how Khumbu Systems revolutionizes restaurant tech with seamless integrations and AI,... [READ OUR TAKE](https://popcorngtm.com/blog/scaling-the-integrations-summit-a-conversation-with-rahul-musunuri-ceo-of-khumbu-systems) ![Unleash Your Brand's Inner-Wolf: How Lead-Gen Can Dress Sharp As Demand-Gen](https://popcorngtm.com/hs-fs/hubfs/Creative%20Wolf.png?width=370&height=220&name=Creative%20Wolf.png) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Unleash Your Brand's Inner-Wolf: How Lead-Gen Can Dress Sharp As Demand-Gen](https://popcorngtm.com/blog/unleash-your-brands-inner-wolf-how-lead-gen-can-dress-sharp-as-demand-gen) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 19 February, 2025 Is lead gen dead? Or is it now simply disguised as demand gen? We think demand generation is "a... [READ OUR TAKE](https://popcorngtm.com/blog/unleash-your-brands-inner-wolf-how-lead-gen-can-dress-sharp-as-demand-gen) ###### Blog Sidebar ###### Search for Answers Search for Answers ###### Category - [Industry](https://popcorngtm.com/blog/tag/industry) - [Marketing](https://popcorngtm.com/blog/tag/marketing) - [GTM](https://popcorngtm.com/blog/tag/gtm) - [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) - [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) - [Podcast](https://popcorngtm.com/blog/tag/podcast) - [News](https://popcorngtm.com/blog/tag/news) - [Systems](https://popcorngtm.com/blog/tag/systems) - [Web 3](https://popcorngtm.com/blog/tag/web-3) - [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) - [Search](https://popcorngtm.com/blog/tag/search) [1](https://popcorngtm.com/blog/author/paul-molinari/page/1) ... 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