--- title: The Popcorn GTM Blog | Popcorn GTM News (2) description: Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. 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Stories that carry financial weight for the industry. [Read the latest issue --\>\>](https://popcorngtm.com/restauromics) [READ RESTAUROMICS](https://popcorngtm.com/restauromics) --- ##### HOT TAKES ON A FRESH BLOG Our takes are always served hot. Jump in and let us know if you think we're full of sh\*t.  We love constructive criticism. ![Popcorn GTM and FRANdata Announce Strategic Partnership to Empower Restaurant Technology Companies](https://popcorngtm.com/hs-fs/hubfs/POPCORN%20FRANdata%206.png?width=370&height=220&name=POPCORN%20FRANdata%206.png) [News](https://popcorngtm.com/blog/tag/news) ###### [Popcorn GTM and FRANdata Announce Strategic Partnership to Empower Restaurant Technology Companies](https://popcorngtm.com/blog/popcorn-gtm-and-frandata-announce-strategic-partnership-to-empower-restaurant-technology-companies) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 31 March, 2025 Popcorn GTM partners with FRANdata to provide restaurant tech companies with unparalleled franchise... [READ OUR TAKE](https://popcorngtm.com/blog/popcorn-gtm-and-frandata-announce-strategic-partnership-to-empower-restaurant-technology-companies) ![SmarterSign Chooses Popcorn GTM to Lead Their Branding & Storytelling Strategy](https://popcorngtm.com/hs-fs/hubfs/MAKE%20IT%20OP.png?width=370&height=220&name=MAKE%20IT%20OP.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [News](https://popcorngtm.com/blog/tag/news) ###### [SmarterSign Chooses Popcorn GTM to Lead Their Branding & Storytelling Strategy](https://popcorngtm.com/blog/smartersign-chooses-popcorn-gtm-to-lead-their-branding-storytelling-strategy) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 13 October, 2024 SmarterSign partners with Popcorn GTM for brand transformation, emphasizing the blend of technology... [READ OUR TAKE](https://popcorngtm.com/blog/smartersign-chooses-popcorn-gtm-to-lead-their-branding-storytelling-strategy) ![The Rise of Health-Conscious Dining: Fast Casual Brands Meet the Demand for Healthier Options](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20fast%20casual%20restaurant%20showcasing%20a%20variety%20of%20innovative%20and%20healthy%20menu%20options%2c%20ecofriendly%20packaging%2c%20digital%20ordering%20interfaces%2c.jpeg?width=370&height=220&name=An%20image%20of%20a%20fast%20casual%20restaurant%20showcasing%20a%20variety%20of%20innovative%20and%20healthy%20menu%20options%2c%20ecofriendly%20packaging%2c%20digital%20ordering%20interfaces%2c.jpeg) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [The Rise of Health-Conscious Dining: Fast Casual Brands Meet the Demand for Healthier Options](https://popcorngtm.com/blog/the-rise-of-health-conscious-dining-fast-casual-brands-meet-the-demand-for-healthier-options) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 10 October, 2024 Fast casual restaurants are evolving to meet the rising demand for healthier, sustainable, and... [READ OUR TAKE](https://popcorngtm.com/blog/the-rise-of-health-conscious-dining-fast-casual-brands-meet-the-demand-for-healthier-options) ![Navigating the Build vs. Buy Technology Debate in Restaurant Tech](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/build%20vs.jpeg?width=370&height=220&name=build%20vs.jpeg) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Navigating the Build vs. Buy Technology Debate in Restaurant Tech](https://popcorngtm.com/blog/navigating-the-build-vs.-buy-technology-debate-in-restaurant-tech) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 26 September, 2024 Navigating the build vs. buy tech dilemma in restaurant tech, highlighting control,... [READ OUR TAKE](https://popcorngtm.com/blog/navigating-the-build-vs.-buy-technology-debate-in-restaurant-tech) ![Is Your B2B Website Ready for a Refresh? Here's What To Look For](https://popcorngtm.com/hs-fs/hubfs/popcornmarketing_someone_looking_at_a_website_with_a_look_of_di_5619f337-8a58-40fa-aa92-83061bcb9b92.png?width=370&height=220&name=popcornmarketing_someone_looking_at_a_website_with_a_look_of_di_5619f337-8a58-40fa-aa92-83061bcb9b92.png) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Is Your B2B Website Ready for a Refresh? Here's What To Look For](https://popcorngtm.com/blog/how-to-determine-if-your-b2b-company-needs-a-new-website) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 9 September, 2024 Is your B2B website underperforming? Discover key signs it needs a HubSpot-powered refresh to boost... [READ OUR TAKE](https://popcorngtm.com/blog/how-to-determine-if-your-b2b-company-needs-a-new-website) ![Haunted by the Silence: My Experience with Unresponsive Restaurants](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/a%205%20star%20review%20on%20google.jpeg?width=370&height=220&name=a%205%20star%20review%20on%20google.jpeg) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Haunted by the Silence: My Experience with Unresponsive Restaurants](https://popcorngtm.com/blog/haunted-by-silence-my-experience-with-unresponsive-restaurants) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 25 July, 2024 Explore a journey as a Google reviewer and the impact of unresponsive restaurants. Discover the... [READ OUR TAKE](https://popcorngtm.com/blog/haunted-by-silence-my-experience-with-unresponsive-restaurants) ![Restaurant Community Building: Lessons from the Field](https://popcorngtm.com/hs-fs/hubfs/PGTM%20HK.png?width=370&height=220&name=PGTM%20HK.png) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Restaurant Community Building: Lessons from the Field](https://popcorngtm.com/blog/restaurant-community-building-lessons-from-the-local-marketing-lab) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 18 July, 2024 Restaurant Community Building: Diving deep into the world of restaurant community building and how... [READ OUR TAKE](https://popcorngtm.com/blog/restaurant-community-building-lessons-from-the-local-marketing-lab) ![Amplifying Success: The Power of Strategic Partnerships in Restaurant Technology](https://popcorngtm.com/hs-fs/hubfs/pocporn%20partnership%20power.png?width=370&height=220&name=pocporn%20partnership%20power.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [Amplifying Success: The Power of Strategic Partnerships in Restaurant Technology](https://popcorngtm.com/blog/the-power-of-strategic-partnerships-in-restaurant-technology) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 18 June, 2024 Many good-sized companies in the restaurant tech sector either don’t have a partnerships function... [READ OUR TAKE](https://popcorngtm.com/blog/the-power-of-strategic-partnerships-in-restaurant-technology) ![Riding the Restaurant Tech Rocketship 🚀: How We Help Fuel Your Growth with HubSpot](https://popcorngtm.com/hs-fs/hubfs/pocporn%20rocket.png?width=370&height=220&name=pocporn%20rocket.png) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Riding the Restaurant Tech Rocketship 🚀: How We Help Fuel Your Growth with HubSpot](https://popcorngtm.com/blog/riding-the-restaurant-tech-rocketship-🚀-how-we-help-fuel-your-growth-with-hubspot) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 10 June, 2024 Why Popcorn GTM Recommends HubSpot for Restaurant Tech Companies Like Yours. As specialists in... [READ OUR TAKE](https://popcorngtm.com/blog/riding-the-restaurant-tech-rocketship-🚀-how-we-help-fuel-your-growth-with-hubspot) ![Don't Be Hangry! How Capacity Management is Making Food Delivery Faster and Fresher](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20busy%20kitchen%20operating%20like%20an%20airport%20with%20orders%20coming%20in%20and%20staff%20working%20to%20prepare%20food%20efficiently%20using%20dynamic%20order%20throttlin.jpeg?width=370&height=220&name=An%20image%20of%20a%20busy%20kitchen%20operating%20like%20an%20airport%20with%20orders%20coming%20in%20and%20staff%20working%20to%20prepare%20food%20efficiently%20using%20dynamic%20order%20throttlin.jpeg) [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Don't Be Hangry! How Capacity Management is Making Food Delivery Faster and Fresher](https://popcorngtm.com/blog/dont-be-hangry-how-curbit-is-making-food-delivery-faster-and-fresher) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 21 May, 2024 How restaurant kitchen Capacity Management is making food delivery faster and fresher - order... [READ OUR TAKE](https://popcorngtm.com/blog/dont-be-hangry-how-curbit-is-making-food-delivery-faster-and-fresher) ###### Blog Sidebar ###### Search for Answers Search for Answers ###### Category - [Industry](https://popcorngtm.com/blog/tag/industry) - [Marketing](https://popcorngtm.com/blog/tag/marketing) - [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) - [GTM](https://popcorngtm.com/blog/tag/gtm) - [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) - [Podcast](https://popcorngtm.com/blog/tag/podcast) - [News](https://popcorngtm.com/blog/tag/news) - [Systems](https://popcorngtm.com/blog/tag/systems) - [Web 3](https://popcorngtm.com/blog/tag/web-3) - [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) - [Gen Z](https://popcorngtm.com/blog/tag/gen-z) - [Industry Economics](https://popcorngtm.com/blog/tag/industry-economics) - [Search](https://popcorngtm.com/blog/tag/search) [1](https://popcorngtm.com/blog/author/popcorn-gtm-news/page/1) [2](https://popcorngtm.com/blog/author/popcorn-gtm-news/page/2) [3](https://popcorngtm.com/blog/author/popcorn-gtm-news/page/3) ### Unlock your brand's full go-to-market potential. ### Where to start? 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