--- title: The Popcorn GTM Blog (9) description: Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. (9) image: https://popcorngtm.com/hubfs/Price%20Precision.png --- [Skip to content](https://popcorngtm.com/blog/page/9#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![Popcorn GTM LOGO GTM WHITE RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png?width=400&height=126&name=Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png "Popcorn GTM LOGO GTM WHITE RED")](https://popcorngtm.com) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [About Us](https://popcorngtm.com/about-us) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchisee Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Economics](https://popcorngtm.com/restauromics) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) - [About Us](https://popcorngtm.com/about-us) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchisee Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Economics](https://popcorngtm.com/restauromics) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) [BOOK TIME](https://popcorngtm.com/contact) [![Restauromics Header Issue 097126](https://popcorngtm.com/hs-fs/hubfs/Restauromics%20Header%20Issue%20097126.jpg?width=900&height=506&name=Restauromics%20Header%20Issue%20097126.jpg "Restauromics Header Issue 097126")](https://popcorngtm.com/restauromics) ### Introducing a restaurant economics briefing for the rest of us. ##### Updated weekly. Stories that carry financial weight for the industry. [Read the latest issue --\>\>](https://popcorngtm.com/restauromics) [READ RESTAUROMICS](https://popcorngtm.com/restauromics) --- ##### HOT TAKES ON A FRESH BLOG Our takes are always served hot. Jump in and let us know if you think we're full of sh\*t.  We love constructive criticism. ![DeepSeek R1: AI that's Leveling the Playing Field for Smaller Restaurants?](https://popcorngtm.com/hs-fs/hubfs/MSMR%20PODCAST%20HEADER%20Paul%20Molinari.png?width=370&height=220&name=MSMR%20PODCAST%20HEADER%20Paul%20Molinari.png) [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [DeepSeek R1: AI that's Leveling the Playing Field for Smaller Restaurants?](https://popcorngtm.com/blog/deepseek-r1-ai-thats-leveling-the-playing-field-for-smaller-restaurants) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 29 January, 2025 Discover how Deep Seek R1, an open-source AI model from China, is making advanced AI capabilities... [READ OUR TAKE](https://popcorngtm.com/blog/deepseek-r1-ai-thats-leveling-the-playing-field-for-smaller-restaurants) ![Never Forget ](https://popcorngtm.com/hs-fs/hubfs/Scarecrow%20header.png?width=370&height=220&name=Scarecrow%20header.png) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Never Forget "The Scarecrow"— Brand Storytelling is Aiming for the Heart, Not the Eyes.](https://popcorngtm.com/blog/never-forget-the-scarecrow-brand-storytelling-is-aiming-for-the-heart-not-the-eyes) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 14 January, 2025 Explore how Chipotle's "The Scarecrow" showcases the power of storytelling in marketing,... [READ OUR TAKE](https://popcorngtm.com/blog/never-forget-the-scarecrow-brand-storytelling-is-aiming-for-the-heart-not-the-eyes) ![Bold Predictions for Restaurant Technology in 2025: A Gen Z Perspective](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%2c%20bustling%20fastcasual%20restaurant%20filled%20with%20diverse%20patrons%2c%20primarily%20young%20adults%2c%20engaged%20with%20their%20smartphones%20while%20o.jpeg?width=370&height=220&name=The%20image%20depicts%20a%20modern%2c%20bustling%20fastcasual%20restaurant%20filled%20with%20diverse%20patrons%2c%20primarily%20young%20adults%2c%20engaged%20with%20their%20smartphones%20while%20o.jpeg) [Marketing](https://popcorngtm.com/blog/tag/marketing) [Gen Z](https://popcorngtm.com/blog/tag/gen-z) ###### [Bold Predictions for Restaurant Technology in 2025: A Gen Z Perspective](https://popcorngtm.com/blog/bold-predictions-for-restaurant-technology-in-2025-a-gen-z-perspective) By [Julia Dunn](https://popcorngtm.com/blog/author/julia-dunn) 7 January, 2025 Explore bold predictions for restaurant technology in 2025, focusing on contactless payments,... [READ OUR TAKE](https://popcorngtm.com/blog/bold-predictions-for-restaurant-technology-in-2025-a-gen-z-perspective) ![The Top Restaurant Tech Trends Shaping 2025: What You Need to Know](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20showcases%20a%20modern%2c%20hightech%20restaurant%20interior%20filled%20with%20sleek%2c%20minimalist%20furniture.jpeg?width=370&height=220&name=The%20image%20showcases%20a%20modern%2c%20hightech%20restaurant%20interior%20filled%20with%20sleek%2c%20minimalist%20furniture.jpeg) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [The Top Restaurant Tech Trends Shaping 2025: What You Need to Know](https://popcorngtm.com/blog/the-top-restaurant-tech-trends-shaping-2025-what-you-need-to-know) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 2 January, 2025 Discover the top restaurant tech trends of 2025, from AI and IoT to sustainability and immersive VR... [READ OUR TAKE](https://popcorngtm.com/blog/the-top-restaurant-tech-trends-shaping-2025-what-you-need-to-know) ![Restaurant Tech News: Real Brief for December 24th, 2024](https://popcorngtm.com/hs-fs/hubfs/Wing_DoorDash_Brookfield_Blog.jpg?width=370&height=220&name=Wing_DoorDash_Brookfield_Blog.jpg) [Industry](https://popcorngtm.com/blog/tag/industry) [News](https://popcorngtm.com/blog/tag/news) ###### [Restaurant Tech News: Real Brief for December 24th, 2024](https://popcorngtm.com/blog/whats-popping-this-week-in-restaurant-technology-122424) By [Julia Dunn](https://popcorngtm.com/blog/author/julia-dunn) 24 December, 2024 Stay updated with the latest restaurant tech innovations, partnerships, and industry changes in... [READ OUR TAKE](https://popcorngtm.com/blog/whats-popping-this-week-in-restaurant-technology-122424) ![Restaurant Tech News: Real Brief for December 18th, 2024](https://popcorngtm.com/hs-fs/hubfs/Real%20Brief%20Cover%20w%20date.png?width=370&height=220&name=Real%20Brief%20Cover%20w%20date.png) [Industry](https://popcorngtm.com/blog/tag/industry) [News](https://popcorngtm.com/blog/tag/news) ###### [Restaurant Tech News: Real Brief for December 18th, 2024](https://popcorngtm.com/blog/whats-popping-this-week-in-restaurant-technology) By [Julia Dunn](https://popcorngtm.com/blog/author/julia-dunn) 17 December, 2024 Discover the latest trends in restaurant technology, including AI-powered drive-thrus,... [READ OUR TAKE](https://popcorngtm.com/blog/whats-popping-this-week-in-restaurant-technology) ![Unlocking the Power of Customer Data Platforms in the QSR Industry](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/fast%20food%20customers%20happy.jpeg?width=370&height=220&name=fast%20food%20customers%20happy.jpeg) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Unlocking the Power of Customer Data Platforms in the QSR Industry](https://popcorngtm.com/blog/unlocking-the-power-of-customer-data-platforms-in-the-qsr-industry) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 16 December, 2024 Discover how Customer Data Platforms (CDPs) can revolutionize QSR marketing by unifying customer... [READ OUR TAKE](https://popcorngtm.com/blog/unlocking-the-power-of-customer-data-platforms-in-the-qsr-industry) ![Leveraging r/restaurant: A Real-Time Pulse on the Restaurant Industry](https://popcorngtm.com/hs-fs/hubfs/popcornmarketing_wes_anderson_vibe_fast_food_restaurant_workers_d49aab99-65ff-45e3-ace6-c52c78360d4b.png?width=370&height=220&name=popcornmarketing_wes_anderson_vibe_fast_food_restaurant_workers_d49aab99-65ff-45e3-ace6-c52c78360d4b.png) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) ###### [Leveraging r/restaurant: A Real-Time Pulse on the Restaurant Industry](https://popcorngtm.com/blog/leveraging-r/restaurant-a-real-time-pulse-on-the-restaurant-industry) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 27 November, 2024 Gain real-time insights from r/restaurant to understand industry challenges, improve supplier... [READ OUR TAKE](https://popcorngtm.com/blog/leveraging-r/restaurant-a-real-time-pulse-on-the-restaurant-industry) ![How Pepper Lunch is Future-proofing the Franchise Model](https://popcorngtm.com/hs-fs/hubfs/MSMR%20PODCAST%20HEADER%20Troy%20Hooper%20Pepper%20Lunch%20(1).png?width=370&height=220&name=MSMR%20PODCAST%20HEADER%20Troy%20Hooper%20Pepper%20Lunch%20(1).png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [How Pepper Lunch is Future-proofing the Franchise Model](https://popcorngtm.com/blog/how-pepper-lunch-is-future-proofing-the-franchise-model) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 20 November, 2024 Discover how Pepper Lunch is revolutionizing fast-casual dining with cutting-edge technology,... [READ OUR TAKE](https://popcorngtm.com/blog/how-pepper-lunch-is-future-proofing-the-franchise-model) ![What's in a name? Why I named my company ](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20Featured%20Image.png?width=370&height=220&name=Popcorn%20Featured%20Image.png) [News](https://popcorngtm.com/blog/tag/news) ###### [What's in a name? Why I named my company "Popcorn."](https://popcorngtm.com/blog/why-i-named-my-company-popcorn) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 29 October, 2024 Discover the story and inspiration behind naming my company "Popcorn," and how it symbolizes... [READ OUR TAKE](https://popcorngtm.com/blog/why-i-named-my-company-popcorn) ###### Blog Sidebar ###### Search for Answers Search for Answers ###### Category - [Industry](https://popcorngtm.com/blog/tag/industry) - [Marketing](https://popcorngtm.com/blog/tag/marketing) - [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) - [GTM](https://popcorngtm.com/blog/tag/gtm) - [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) - [Podcast](https://popcorngtm.com/blog/tag/podcast) - [News](https://popcorngtm.com/blog/tag/news) - [Systems](https://popcorngtm.com/blog/tag/systems) - [Web 3](https://popcorngtm.com/blog/tag/web-3) - [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) - [Gen Z](https://popcorngtm.com/blog/tag/gen-z) - [Industry Economics](https://popcorngtm.com/blog/tag/industry-economics) - [Search](https://popcorngtm.com/blog/tag/search) [1](https://popcorngtm.com/blog/page/1) ... 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