--- title: The Popcorn GTM Blog | Gen Z description: Gen Z | Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. image: https://popcorngtm.com/hubfs/Price%20Precision.png --- [Skip to content](https://popcorngtm.com/blog/tag/gen-z/page/1#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![Popcorn GTM LOGO GTM WHITE RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png?width=400&height=126&name=Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png "Popcorn GTM LOGO GTM WHITE RED")](https://popcorngtm.com) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [About Us](https://popcorngtm.com/about-us) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchisee Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Economics](https://popcorngtm.com/restauromics) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) - [About Us](https://popcorngtm.com/about-us) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchisee Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Economics](https://popcorngtm.com/restauromics) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) [BOOK TIME](https://popcorngtm.com/contact) [![Restauromics Header Issue 097126](https://popcorngtm.com/hs-fs/hubfs/Restauromics%20Header%20Issue%20097126.jpg?width=900&height=506&name=Restauromics%20Header%20Issue%20097126.jpg "Restauromics Header Issue 097126")](https://popcorngtm.com/restauromics) ### Introducing a restaurant economics briefing for the rest of us. ##### Updated weekly. Stories that carry financial weight for the industry. [Read the latest issue --\>\>](https://popcorngtm.com/restauromics) [READ RESTAUROMICS](https://popcorngtm.com/restauromics) --- ##### Topic # Gen Z ![Gen Z Says Eating Out Is Too Expensive. Gen Z Keeps Eating Out.](https://popcorngtm.com/hs-fs/hubfs/GenZ%20Goes%20for%20broke.jpg?width=370&height=220&name=GenZ%20Goes%20for%20broke.jpg) [Marketing](https://popcorngtm.com/blog/tag/marketing) [Industry Economics](https://popcorngtm.com/blog/tag/industry-economics) [Gen Z](https://popcorngtm.com/blog/tag/gen-z) ###### [Gen Z Says Eating Out Is Too Expensive. Gen Z Keeps Eating Out.](https://popcorngtm.com/blog/gen-z-says-eating-out-is-too-expensive.-gen-z-keeps-eating-out) By [Jason Molinari](https://popcorngtm.com/blog/author/jason-molinari) 19 October, 2026 Despite rising costs, Gen Z continues to prioritize dining out, driven by social connections and... [READ OUR TAKE](https://popcorngtm.com/blog/gen-z-says-eating-out-is-too-expensive.-gen-z-keeps-eating-out) ![Bold Predictions for Restaurant Technology in 2025: A Gen Z Perspective](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%2c%20bustling%20fastcasual%20restaurant%20filled%20with%20diverse%20patrons%2c%20primarily%20young%20adults%2c%20engaged%20with%20their%20smartphones%20while%20o.jpeg?width=370&height=220&name=The%20image%20depicts%20a%20modern%2c%20bustling%20fastcasual%20restaurant%20filled%20with%20diverse%20patrons%2c%20primarily%20young%20adults%2c%20engaged%20with%20their%20smartphones%20while%20o.jpeg) [Marketing](https://popcorngtm.com/blog/tag/marketing) [Gen Z](https://popcorngtm.com/blog/tag/gen-z) ###### [Bold Predictions for Restaurant Technology in 2025: A Gen Z Perspective](https://popcorngtm.com/blog/bold-predictions-for-restaurant-technology-in-2025-a-gen-z-perspective) By [Julia Dunn](https://popcorngtm.com/blog/author/julia-dunn) 7 January, 2025 Explore bold predictions for restaurant technology in 2025, focusing on contactless payments,... 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