--- title: The Popcorn GTM Blog | GTM description: GTM | Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. image: https://popcorngtm.com/hubfs/Price%20Precision.png --- [Skip to content](https://popcorngtm.com/blog/tag/gtm/page/1#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![Popcorn GTM LOGO GTM WHITE RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png?width=400&height=126&name=Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png "Popcorn GTM LOGO GTM WHITE RED")](https://popcorngtm.com) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [About Us](https://popcorngtm.com/about-us) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchise Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts) - [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog) - [Restauromics Financial News](https://popcorngtm.com/restauromics) - [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer) - [Air Cover](https://popcorngtm.com/aircover) - [About Us](https://popcorngtm.com/about-us) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchise Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts) - [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog) - [Restauromics Financial News](https://popcorngtm.com/restauromics) - [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer) - [Air Cover](https://popcorngtm.com/aircover) [BOOK TIME](https://popcorngtm.com/contact) [![Restauromics Header Issue 097126](https://popcorngtm.com/hs-fs/hubfs/Restauromics%20Header%20Issue%20097126.jpg?width=900&height=506&name=Restauromics%20Header%20Issue%20097126.jpg "Restauromics Header Issue 097126")](https://popcorngtm.com/restauromics) ### Introducing a restaurant economics briefing for the rest of us. ##### Updated weekly. Stories that carry financial weight for the industry. [Read the latest issue --\>\>](https://popcorngtm.com/restauromics) [READ RESTAUROMICS](https://popcorngtm.com/restauromics) --- ##### Topic # GTM ![2026 Restaurant Loyalty Benchmark: What It Means for Vendors](https://popcorngtm.com/hs-fs/hubfs/RETHINK.jpg?width=370&height=220&name=RETHINK.jpg) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [2026 Restaurant Loyalty Benchmark: What It Means for Vendors](https://popcorngtm.com/blog/2026-restaurant-loyalty-benchmark-what-it-means-for-vendors) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 3 August, 2026 Incentivio's 2026 loyalty benchmark covers 4,000+ locations and 19 cuisines. What the... [READ OUR TAKE](https://popcorngtm.com/blog/2026-restaurant-loyalty-benchmark-what-it-means-for-vendors) ![CMO or Marketing Director? Most Founders Hire the Wrong One First.](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Marketing%20Director%20in%20Tech%20Office%20with%20Dynamic%20Whiteboard%20and%20Trade%20Show%20Booth%20D.png?width=370&height=220&name=Marketing%20Director%20in%20Tech%20Office%20with%20Dynamic%20Whiteboard%20and%20Trade%20Show%20Booth%20D.png) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [CMO or Marketing Director? Most Founders Hire the Wrong One First.](https://popcorngtm.com/blog/cmo-or-marketing-director-most-founders-hire-the-wrong-one-first) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 2 July, 2026 Many tech founders hire the wrong marketing role first. Here's how a fractional CMO can elevate... [READ OUR TAKE](https://popcorngtm.com/blog/cmo-or-marketing-director-most-founders-hire-the-wrong-one-first) ![Why Restaurant Technology Founders Need Strategic Advisors on Their Leadership Bench](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Strategic%20Advisors%20%20a%20group%20of%20men%20and%20women%20around%20a%20round%20table%20all%20looking%20at%20the%20same%20person%20%20Colors%20are%20black%20orange%20red%20and%20black%20and%20white.png?width=370&height=220&name=Strategic%20Advisors%20%20a%20group%20of%20men%20and%20women%20around%20a%20round%20table%20all%20looking%20at%20the%20same%20person%20%20Colors%20are%20black%20orange%20red%20and%20black%20and%20white.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Why Restaurant Technology Founders Need Strategic Advisors on Their Leadership Bench](https://popcorngtm.com/blog/why-restaurant-technology-founders-need-strategic-advisors-on-their-leadership-bench) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 4 December, 2025 Restaurant tech founders need strategic advisors to fill GTM gaps, drive revenue, and scale... [READ OUR TAKE](https://popcorngtm.com/blog/why-restaurant-technology-founders-need-strategic-advisors-on-their-leadership-bench) ![The Myth of “Seamless Integration” and Curating the Right Capabilities](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/anime%20integration%20ecosystem%20colors%20are%20black%20orange%20red%20yellow%20and%20white%20anime-1.png?width=370&height=220&name=anime%20integration%20ecosystem%20colors%20are%20black%20orange%20red%20yellow%20and%20white%20anime-1.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [Systems](https://popcorngtm.com/blog/tag/systems) ###### [The Myth of “Seamless Integration” and Curating the Right Capabilities](https://popcorngtm.com/blog/the-myth-of-seamless-integration-and-why-the-real-power-is-in-curating-the-right-capabilities) By [Audre Bogoni](https://popcorngtm.com/blog/author/audre-bogoni) 1 December, 2025 Successful integration depends on asking the right questions and ensuring qualification. This is... [READ OUR TAKE](https://popcorngtm.com/blog/the-myth-of-seamless-integration-and-why-the-real-power-is-in-curating-the-right-capabilities) ![Industry Data Shows Monday Is the Slowest Restaurant Day. Here’s How to Turn It Into a Profit Driver](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/3dmodel%20the%20slowest%20restaurant%20day%20is%20Monday-1.png?width=370&height=220&name=3dmodel%20the%20slowest%20restaurant%20day%20is%20Monday-1.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [Industry Data Shows Monday Is the Slowest Restaurant Day. Here’s How to Turn It Into a Profit Driver](https://popcorngtm.com/blog/industry-data-shows-monday-is-the-slowest-restaurant-day.-heres-how-to-turn-it-into-a-profit-driver) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 25 November, 2025 Transform Mondays from slow days into profit drivers with data-backed strategies for staffing,... [READ OUR TAKE](https://popcorngtm.com/blog/industry-data-shows-monday-is-the-slowest-restaurant-day.-heres-how-to-turn-it-into-a-profit-driver) ![Why So Many Restaurant Tech Projects Fail](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/pixelart%20AI%20and%20Automation%20computer%20systems%20in%20a%20restaurant%20%20%20colors%20are%20red%20white%20and%20black.png?width=370&height=220&name=pixelart%20AI%20and%20Automation%20computer%20systems%20in%20a%20restaurant%20%20%20colors%20are%20red%20white%20and%20black.png) [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [Why So Many Restaurant Tech Projects Fail](https://popcorngtm.com/blog/why-so-many-restaurant-tech-projects-fail) By [Audre Bogoni](https://popcorngtm.com/blog/author/audre-bogoni) 19 November, 2025 Discover why restaurant tech projects often fail and how a Systems Readiness Audit can ensure... [READ OUR TAKE](https://popcorngtm.com/blog/why-so-many-restaurant-tech-projects-fail) ![Paid Ads in Restaurant Tech Rise Up With Message Clarity](https://popcorngtm.com/hs-fs/hubfs/Running%20through%20Ads.gif?width=370&height=220&name=Running%20through%20Ads.gif) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Paid Ads in Restaurant Tech Rise Up With Message Clarity](https://popcorngtm.com/blog/paid-ads-in-restaurant-tech-heres-where-you-start) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 6 October, 2025 Effective paid ads in restaurant tech require clear brand messaging that resonates with your... [READ OUR TAKE](https://popcorngtm.com/blog/paid-ads-in-restaurant-tech-heres-where-you-start) ![The Restaurant Technology Guide to Brand Archetypes](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Restaurant%20Tech%20Conference%20with%20Brand%20Archetype%20Banners%20and%20Dynamic%20Presentation.png?width=370&height=220&name=Restaurant%20Tech%20Conference%20with%20Brand%20Archetype%20Banners%20and%20Dynamic%20Presentation.png) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [The Restaurant Technology Guide to Brand Archetypes](https://popcorngtm.com/blog/the-restaurant-technology-guide-to-brand-archetypes) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 10 July, 2025 Explore how brand archetypes, inspired by iconic characters, shape your restaurant technology... [READ OUR TAKE](https://popcorngtm.com/blog/the-restaurant-technology-guide-to-brand-archetypes) ![The LinkedIn Creator Playbook—What Restaurant Tech Founders Need to Know](https://popcorngtm.com/hs-fs/hubfs/LinkedIn%20Blog%20(1).png?width=370&height=220&name=LinkedIn%20Blog%20(1).png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [The LinkedIn Creator Playbook—What Restaurant Tech Founders Need to Know](https://popcorngtm.com/blog/the-linkedin-creator-playbook-what-restaurant-tech-founders-need-to-know) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 27 June, 2025 Discover how LinkedIn's new Creator Playbook can help restaurant tech founders leverage creator-led... [READ OUR TAKE](https://popcorngtm.com/blog/the-linkedin-creator-playbook-what-restaurant-tech-founders-need-to-know) ![Don't Fall for the BS: Decoding Vanity Metrics in Restaurant Tech](https://popcorngtm.com/hs-fs/hubfs/portrait%20of%20a%20cow.jpeg?width=370&height=220&name=portrait%20of%20a%20cow.jpeg) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Don't Fall for the BS: Decoding Vanity Metrics in Restaurant Tech](https://popcorngtm.com/blog/vanity-metrics-are-bullsht-especially-in-restaurant-tech) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 29 April, 2025 Discover why vanity metrics are mostly bullsh\*t can mislead restaurant tech vendors and learn the... [READ OUR TAKE](https://popcorngtm.com/blog/vanity-metrics-are-bullsht-especially-in-restaurant-tech) ###### Blog Sidebar ###### Search for Answers Search for Answers ###### Category - [Industry](https://popcorngtm.com/blog/tag/industry) - [Marketing](https://popcorngtm.com/blog/tag/marketing) - [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) - [GTM](https://popcorngtm.com/blog/tag/gtm) - [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) - [Podcast](https://popcorngtm.com/blog/tag/podcast) - [News](https://popcorngtm.com/blog/tag/news) - [Systems](https://popcorngtm.com/blog/tag/systems) - [Web 3](https://popcorngtm.com/blog/tag/web-3) - [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) - [Industry Economics](https://popcorngtm.com/blog/tag/industry-economics) - [Search](https://popcorngtm.com/blog/tag/search) [1](https://popcorngtm.com/blog/tag/gtm/page/1) [2](https://popcorngtm.com/blog/tag/gtm/page/2) [3](https://popcorngtm.com/blog/tag/gtm/page/3) ### Unlock your brand's full go-to-market potential. ### Where to start? 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