--- title: The Popcorn GTM Blog | GTM (2) description: GTM | Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. 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Stories that carry financial weight for the industry. [Read the latest issue --\>\>](https://popcorngtm.com/restauromics) [NEWSLETTER SUBSCRIBE](https://popcorngtm.com/subscribe) --- ##### Topic # GTM (2) ![Franchisees: The Untapped Goldmine for Restaurant Technology Companies](https://popcorngtm.com/hs-fs/hubfs/MSMR%20PODCAST%20HEADER%20Edith%20Wiseman.jpg?width=370&height=220&name=MSMR%20PODCAST%20HEADER%20Edith%20Wiseman.jpg) [GTM](https://popcorngtm.com/blog/tag/gtm) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [Franchisees: The Untapped Goldmine for Restaurant Technology Companies](https://popcorngtm.com/blog/franchisees-the-untapped-goldmine-for-restaurant-technology-companies) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 28 April, 2025 Discover why franchisees are a hidden goldmine for restaurant tech companies and how targeting them... [READ OUR TAKE](https://popcorngtm.com/blog/franchisees-the-untapped-goldmine-for-restaurant-technology-companies) ![The 3 Essential GTM Strategies for Restaurant Tech Success](https://popcorngtm.com/hs-fs/hubfs/Screenshot%202025-04-04%20at%202.24.23%20PM.png?width=370&height=220&name=Screenshot%202025-04-04%20at%202.24.23%20PM.png) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [The 3 Essential GTM Strategies for Restaurant Tech Success](https://popcorngtm.com/blog/the-3-essential-gtm-strategies-for-restaurant-tech-success) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 5 April, 2025 Discover the three essential GTM strategies for restaurant tech success, focusing on defining your... [READ OUR TAKE](https://popcorngtm.com/blog/the-3-essential-gtm-strategies-for-restaurant-tech-success) ![How Pepper Lunch is Future-proofing the Franchise Model](https://popcorngtm.com/hs-fs/hubfs/MSMR%20PODCAST%20HEADER%20Troy%20Hooper%20Pepper%20Lunch%20(1).png?width=370&height=220&name=MSMR%20PODCAST%20HEADER%20Troy%20Hooper%20Pepper%20Lunch%20(1).png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [How Pepper Lunch is Future-proofing the Franchise Model](https://popcorngtm.com/blog/how-pepper-lunch-is-future-proofing-the-franchise-model) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 20 November, 2024 Discover how Pepper Lunch is revolutionizing fast-casual dining with cutting-edge technology,... [READ OUR TAKE](https://popcorngtm.com/blog/how-pepper-lunch-is-future-proofing-the-franchise-model) ![SmarterSign Chooses Popcorn GTM to Lead Their Branding & Storytelling Strategy](https://popcorngtm.com/hs-fs/hubfs/MAKE%20IT%20OP.png?width=370&height=220&name=MAKE%20IT%20OP.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [News](https://popcorngtm.com/blog/tag/news) ###### [SmarterSign Chooses Popcorn GTM to Lead Their Branding & Storytelling Strategy](https://popcorngtm.com/blog/smartersign-chooses-popcorn-gtm-to-lead-their-branding-storytelling-strategy) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 13 October, 2024 SmarterSign partners with Popcorn GTM for brand transformation, emphasizing the blend of technology... [READ OUR TAKE](https://popcorngtm.com/blog/smartersign-chooses-popcorn-gtm-to-lead-their-branding-storytelling-strategy) ![Stars, Puzzles, Cash Cows, and Dogs: Using the BCG Matrix to Fix Your Menu Mix](https://popcorngtm.com/hs-fs/hubfs/Screenshot%202026-08-15%20at%204.44.10%20PM-1.png?width=370&height=220&name=Screenshot%202026-08-15%20at%204.44.10%20PM-1.png) [GTM](https://popcorngtm.com/blog/tag/gtm) [Systems](https://popcorngtm.com/blog/tag/systems) ###### [Stars, Puzzles, Cash Cows, and Dogs: Using the BCG Matrix to Fix Your Menu Mix](https://popcorngtm.com/blog/stars-puzzles-cash-cows-and-dogs-leveraging-the-bcg-matrix) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 24 June, 2024 Discover how to optimize your restaurant menu using the easy-to-understand BCG Matrix. Learn to... [READ OUR TAKE](https://popcorngtm.com/blog/stars-puzzles-cash-cows-and-dogs-leveraging-the-bcg-matrix) ![Amplifying Success: The Power of Strategic Partnerships in Restaurant Technology](https://popcorngtm.com/hs-fs/hubfs/pocporn%20partnership%20power.png?width=370&height=220&name=pocporn%20partnership%20power.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [Amplifying Success: The Power of Strategic Partnerships in Restaurant Technology](https://popcorngtm.com/blog/the-power-of-strategic-partnerships-in-restaurant-technology) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 18 June, 2024 Many good-sized companies in the restaurant tech sector either don’t have a partnerships function... [READ OUR TAKE](https://popcorngtm.com/blog/the-power-of-strategic-partnerships-in-restaurant-technology) ![Reaching $1 Million in Revenue: How to Keep the Marketing Momentum Going](https://popcorngtm.com/hs-fs/hubfs/Popcorn%201-million%20GTM%20Next.png?width=370&height=220&name=Popcorn%201-million%20GTM%20Next.png) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [Reaching $1 Million in Revenue: How to Keep the Marketing Momentum Going](https://popcorngtm.com/blog/reaching-1-million-in-revenue.-whats-next) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 28 May, 2024 For Restaurant Tech Founders: Scaling Your Marketing Playbook After $1 Million - what's next and... [READ OUR TAKE](https://popcorngtm.com/blog/reaching-1-million-in-revenue.-whats-next) ![GTM: Welcome to the Machine.](https://popcorngtm.com/hs-fs/hubfs/WELCOME%20TO%20THE%20MACHINE%20PGTM%20FINAL.gif?width=370&height=220&name=WELCOME%20TO%20THE%20MACHINE%20PGTM%20FINAL.gif) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [GTM: Welcome to the Machine.](https://popcorngtm.com/blog/welcome-to-the-machine) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 13 April, 2024 Popcorn GTM: Welcome to the Machine | When your sales, marketing, and strategic partnerships are... [READ OUR TAKE](https://popcorngtm.com/blog/welcome-to-the-machine) ![Product-Market Fit: A Quick Guide for Restaurant Tech Innovators](https://popcorngtm.com/hs-fs/hubfs/Blog%20Card%20Template.gif?width=370&height=220&name=Blog%20Card%20Template.gif) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [Product-Market Fit: A Quick Guide for Restaurant Tech Innovators](https://popcorngtm.com/blog/product-market-fit-a-strategic-guide-for-restaurant-tech-innovators) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 7 January, 2024 Product-market fit is the degree to which your Product satisfies a strong market demand. A quick... [READ OUR TAKE](https://popcorngtm.com/blog/product-market-fit-a-strategic-guide-for-restaurant-tech-innovators) ![Ghost in the Kitchen: A Conversation with Wow Bao’s CEO, Geoff Alexander](https://popcorngtm.com/hs-fs/hubfs/Ghost%20in%20the%20Kitchen%20Geoff%20A%202.png?width=370&height=220&name=Ghost%20in%20the%20Kitchen%20Geoff%20A%202.png) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) ###### [Ghost in the Kitchen: A Conversation with Wow Bao’s CEO, Geoff Alexander](https://popcorngtm.com/blog/ghost-in-the-kitchen-a-conversation-with-wow-baos-ceo-geoff-alexander) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 4 January, 2024 Ghost in the Kitchen with Wow Bao CEO, Geoff Alexander. Virtual kitchens promised a revolution in... [READ OUR TAKE](https://popcorngtm.com/blog/ghost-in-the-kitchen-a-conversation-with-wow-baos-ceo-geoff-alexander) ###### Blog Sidebar ###### Search for Answers Search for Answers ###### Category - [Industry](https://popcorngtm.com/blog/tag/industry) - [Marketing](https://popcorngtm.com/blog/tag/marketing) - [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) - [GTM](https://popcorngtm.com/blog/tag/gtm) - [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) - [Podcast](https://popcorngtm.com/blog/tag/podcast) - [News](https://popcorngtm.com/blog/tag/news) - [Systems](https://popcorngtm.com/blog/tag/systems) - [Web 3](https://popcorngtm.com/blog/tag/web-3) - [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) - [Search](https://popcorngtm.com/blog/tag/search) [1](https://popcorngtm.com/blog/tag/gtm/page/1) [2](https://popcorngtm.com/blog/tag/gtm/page/2) [3](https://popcorngtm.com/blog/tag/gtm/page/3) ### Unlock your brand's full go-to-market potential. ### Where to start? 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