--- title: The Popcorn GTM Blog | Industry description: Industry | Popcorn's blog serves fresh and hot GTM strategies, concepts, takes, and big ideas happening inside the restaurant technology sector. image: https://popcorngtm.com/hubfs/Price%20Precision.png --- [Skip to content](https://popcorngtm.com/blog/tag/industry/page/1#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![Popcorn GTM LOGO GTM WHITE RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png?width=400&height=126&name=Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png "Popcorn GTM LOGO GTM WHITE RED")](https://popcorngtm.com) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [About Us](https://popcorngtm.com/about-us) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchisee Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Economics](https://popcorngtm.com/restauromics) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) - [About Us](https://popcorngtm.com/about-us) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Franchisee Intelligence](https://popcorngtm.com/frandata) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Economics](https://popcorngtm.com/restauromics) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) [BOOK TIME](https://popcorngtm.com/contact) [![Restauromics Header Issue 097126](https://popcorngtm.com/hs-fs/hubfs/Restauromics%20Header%20Issue%20097126.jpg?width=900&height=506&name=Restauromics%20Header%20Issue%20097126.jpg "Restauromics Header Issue 097126")](https://popcorngtm.com/restauromics) ### Introducing a restaurant economics briefing for the rest of us. ##### Updated weekly. Stories that carry financial weight for the industry. [Read the latest issue --\>\>](https://popcorngtm.com/restauromics) [READ RESTAUROMICS](https://popcorngtm.com/restauromics) --- ##### Topic # Industry ![Walled Garden or Open Road? Your POS Is About to Decide Your Future](https://popcorngtm.com/hs-fs/hubfs/walled%20garden%20or%20ecosystem.jpg?width=370&height=220&name=walled%20garden%20or%20ecosystem.jpg) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [Industry](https://popcorngtm.com/blog/tag/industry) [Systems](https://popcorngtm.com/blog/tag/systems) ###### [Walled Garden or Open Road? Your POS Is About to Decide Your Future](https://popcorngtm.com/blog/walled-garden-or-open-road-your-pos) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 30 September, 2026 Explore the pivotal choice between walled garden and open ecosystem POS systems, shaping the future... [READ OUR TAKE](https://popcorngtm.com/blog/walled-garden-or-open-road-your-pos) ![Fast Food Just Admitted the Kiosk Experiment Is Failing](https://popcorngtm.com/hs-fs/hubfs/image-png-Sep-16-2026-12-21-37-3028-PM.png?width=370&height=220&name=image-png-Sep-16-2026-12-21-37-3028-PM.png) [Industry](https://popcorngtm.com/blog/tag/industry) [News](https://popcorngtm.com/blog/tag/news) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [Fast Food Just Admitted the Kiosk Experiment Is Failing](https://popcorngtm.com/blog/fast-food-just-admitted-the-kiosk-experiment-is-failing) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 16 September, 2026 Fast food chains spent a decade betting on kiosks. Now McDonald's, Burger King, and Wendy's are... [READ OUR TAKE](https://popcorngtm.com/blog/fast-food-just-admitted-the-kiosk-experiment-is-failing) ![Vendor Shortlists Form Before You Know They Exist (How To Stay Ahead)](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Tech%20Professionals%20Discuss%20Restaurant%20Innovations%20at%20Dusk.png?width=370&height=220&name=Tech%20Professionals%20Discuss%20Restaurant%20Innovations%20at%20Dusk.png) [Industry](https://popcorngtm.com/blog/tag/industry) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Vendor Shortlists Form Before You Know They Exist (How To Stay Ahead)](https://popcorngtm.com/blog/b2b-buyers-ai-search-restaurant-tech-shortlist) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 25 August, 2026 94% of B2B buyers research inside an LLM. If your content isn't citable, you're absent from the... [READ OUR TAKE](https://popcorngtm.com/blog/b2b-buyers-ai-search-restaurant-tech-shortlist) ![Restaurant-Tech M&A Is Up 45%. Positioning Became an Exit Variable](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Restaurant%20Tech%20Conference%20Innovation%20Showcased.png?width=370&height=220&name=Restaurant%20Tech%20Conference%20Innovation%20Showcased.png) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [Restaurant-Tech M&A Is Up 45%. Positioning Became an Exit Variable](https://popcorngtm.com/blog/restaurant-tech-ma-is-up) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 19 August, 2026 Restaurant-tech M&A rose 45% in H1 2025. In a consolidating market, a category gets acquired as a... [READ OUR TAKE](https://popcorngtm.com/blog/restaurant-tech-ma-is-up) ![2026 Restaurant Loyalty Benchmark: What It Means for Vendors](https://popcorngtm.com/hs-fs/hubfs/RETHINK.jpg?width=370&height=220&name=RETHINK.jpg) [Industry](https://popcorngtm.com/blog/tag/industry) [GTM](https://popcorngtm.com/blog/tag/gtm) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [2026 Restaurant Loyalty Benchmark: What It Means for Vendors](https://popcorngtm.com/blog/2026-restaurant-loyalty-benchmark-what-it-means-for-vendors) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 3 August, 2026 Incentivio's 2026 loyalty benchmark covers 4,000+ locations and 19 cuisines. What the... [READ OUR TAKE](https://popcorngtm.com/blog/2026-restaurant-loyalty-benchmark-what-it-means-for-vendors) ![What 50 Years of Pop Radio Already Knew About the Restaurant Industry](https://popcorngtm.com/hs-fs/hubfs/50%20years%20of%20pop%20radio%20and%20restaurants-1.png?width=370&height=220&name=50%20years%20of%20pop%20radio%20and%20restaurants-1.png) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [Industry](https://popcorngtm.com/blog/tag/industry) ###### [What 50 Years of Pop Radio Already Knew About the Restaurant Industry](https://popcorngtm.com/blog/what-50-years-of-pop-radio-already-knew-about-the-restaurant-industry) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 24 July, 2026 This is how pop music reflects the restaurant industry's evolution, revealing timeless themes of... [READ OUR TAKE](https://popcorngtm.com/blog/what-50-years-of-pop-radio-already-knew-about-the-restaurant-industry) ![The World Cup Effect on Restaurants: The Good, The Bad, The Ugly, and The Insane](https://www.wideopencountry.com/wp-content/uploads/sites/4/2026/06/GettyImages-2283347700-1.jpg?fit=1056%2C558) [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) [Industry](https://popcorngtm.com/blog/tag/industry) [News](https://popcorngtm.com/blog/tag/news) ###### [The World Cup Effect on Restaurants: The Good, The Bad, The Ugly, and The Insane](https://popcorngtm.com/blog/the-world-cup-effect-on-restaurants-the-good-the-bad-the-ugly-and-the-insane) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 6 July, 2026 Explore the 2026 FIFA World Cup's impact on restaurants, revealing opportunities and pitfalls for... [READ OUR TAKE](https://popcorngtm.com/blog/the-world-cup-effect-on-restaurants-the-good-the-bad-the-ugly-and-the-insane) ![Nobody Remembers Your Best Post. They Remember Your Hundredth.](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Landscape%20Paper%20Collage%20with%20Restaurant%20Scenes%20and%20Happy%20Customers.png?width=370&height=220&name=Landscape%20Paper%20Collage%20with%20Restaurant%20Scenes%20and%20Happy%20Customers.png) [Industry](https://popcorngtm.com/blog/tag/industry) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Nobody Remembers Your Best Post. They Remember Your Hundredth.](https://popcorngtm.com/blog/nobody-remembers-your-best-post.-they-remember-your-hundredth) By [Jared Castronova](https://popcorngtm.com/blog/author/jared-castronova) 26 June, 2026 Discover why consistent content volume is crucial for restaurant tech marketing and how familiarity... [READ OUR TAKE](https://popcorngtm.com/blog/nobody-remembers-your-best-post.-they-remember-your-hundredth) ![Weed in Restaurants: The Clock, The Money, and The Gap](https://popcorngtm.com/hs-fs/hubfs/AI-Generated%20Media/Images/Thick%20Bar%20Scene%20with%20THC%20Drinks%20and%20Toasting%20Patrons.png?width=370&height=220&name=Thick%20Bar%20Scene%20with%20THC%20Drinks%20and%20Toasting%20Patrons.png) [Industry](https://popcorngtm.com/blog/tag/industry) [Podcast](https://popcorngtm.com/blog/tag/podcast) ###### [Weed in Restaurants: The Clock, The Money, and The Gap](https://popcorngtm.com/blog/weed-in-restaurants) By [Paul Molinari](https://popcorngtm.com/blog/author/paul-molinari) 22 June, 2026 Get into the weeds of THC beverages in restaurants, the financial implications for operators, and... [READ OUR TAKE](https://popcorngtm.com/blog/weed-in-restaurants) ![Your Buyers Are Online Right Now. Are You?](https://popcorngtm.com/hs-fs/hubfs/jumpers.png?width=370&height=220&name=jumpers.png) [Industry](https://popcorngtm.com/blog/tag/industry) [Marketing](https://popcorngtm.com/blog/tag/marketing) ###### [Your Buyers Are Online Right Now. Are You?](https://popcorngtm.com/blog/your-buyers-are-online-right-now.-are-you) By [Popcorn GTM News](https://popcorngtm.com/blog/author/popcorn-gtm-news) 6 May, 2026 Discover how consistent, on-brand social content can transform restaurant tech companies, ensuring... [READ OUR TAKE](https://popcorngtm.com/blog/your-buyers-are-online-right-now.-are-you) ###### Blog Sidebar ###### Search for Answers Search for Answers ###### Category - [Industry](https://popcorngtm.com/blog/tag/industry) - [Marketing](https://popcorngtm.com/blog/tag/marketing) - [Hot Takes](https://popcorngtm.com/blog/tag/hot-takes) - [GTM](https://popcorngtm.com/blog/tag/gtm) - [Artificial Intelligence](https://popcorngtm.com/blog/tag/artificial-intelligence) - [Podcast](https://popcorngtm.com/blog/tag/podcast) - [News](https://popcorngtm.com/blog/tag/news) - [Systems](https://popcorngtm.com/blog/tag/systems) - [Web 3](https://popcorngtm.com/blog/tag/web-3) - [Online Ordering](https://popcorngtm.com/blog/tag/online-ordering) - [Gen Z](https://popcorngtm.com/blog/tag/gen-z) - [Industry Economics](https://popcorngtm.com/blog/tag/industry-economics) - [Search](https://popcorngtm.com/blog/tag/search) [1](https://popcorngtm.com/blog/tag/industry/page/1) [2](https://popcorngtm.com/blog/tag/industry/page/2) [3](https://popcorngtm.com/blog/tag/industry/page/3) [4](https://popcorngtm.com/blog/tag/industry/page/4) [5](https://popcorngtm.com/blog/tag/industry/page/5) ... 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