marketing

Why Restaurant Technology Founders Need Strategic Advisors on Their Leadership Bench

By Paul Molinari 4 December, 2025

Restaurant tech founders need strategic advisors to fill GTM gaps, drive revenue, and scale...

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Paid Ads in Restaurant Tech Rise Up With Message Clarity

By Paul Molinari 6 October, 2025

Effective paid ads in restaurant tech require clear brand messaging that resonates with your...

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The Restaurant Technology Guide to Brand Archetypes

By Paul Molinari 10 July, 2025

Explore how brand archetypes, inspired by iconic characters, shape your restaurant technology...

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Don't Fall for the BS: Decoding Vanity Metrics in Restaurant Tech

By Paul Molinari 29 April, 2025

Discover why vanity metrics are mostly bullsh*t can mislead restaurant tech vendors and learn the...

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Exit Strategy: How Sponsored Highway Signs Drive Sales for Restaurants

By Paul Molinari 9 April, 2025

Discover the impact and cost-effectiveness of highway logo signs as a powerful marketing tool for...

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A Social Media GTM Cheat Sheet for Restaurant Industry People

By Paul Molinari 13 March, 2025

Social media strategies tailored for the restaurant industry pros to maximize engagement on...

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Unleash Your Brand's Inner-Wolf: How Lead-Gen Can Dress Sharp As Demand-Gen

By Paul Molinari 19 February, 2025

Is lead gen dead? Or is it now simply disguised as demand gen? We think demand generation is "a...

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Don't Be Boring! The Transformative Power of Business Mentoring with Richard Liverman

By Paul Molinari 10 February, 2025

Discover Richard Liverman's transformative approach to business mentoring and his mantra "Don't Be...

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Restaurant Loyalty or Rewards? Giving Guests What They Crave at Scale

By Paul Molinari 5 February, 2025

Discover the secrets to successful restaurant loyalty programs with insights from expert Olga...

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Never Forget "The Scarecrow"— Brand Storytelling is Aiming for the Heart, Not the Eyes.

By Paul Molinari 14 January, 2025

Explore how Chipotle's "The Scarecrow" showcases the power of storytelling in marketing,...

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