Skip to content
menu-toggle
menu-close

Restaurant Technology Marketing That Turns Positioning Into Pipeline

Led by: Paul Molinari, Founder & Principal
At Popcorn GTM, our clients aren’t hiring 10-person marketing teams. They’re deploying tight, AI-augmented GTM strategies that scale with clarity, not chaos.

What Popcorn GTM does

The core plays we run (and why they work)
  • Positioning + Message Mapping Turn what you do into what operators care about. Align your solution around one story... deployed weekly.
  • Brand Storytelling + Identity Brand design, narrative, voice + tone, and category framing that makes you memorable (and referable).
  • Content That Builds Authority Founder-led thought leadership, blog strategy, case-story frameworks, and customer proof that sales can actually use.
  • Demand Gen + Paid Social (When it makes sense) Targeted campaigns powered by message clarity — not “spray and pray.”
  • Sales Enablement Pitch decks, one-pagers, demo storylines, battlecards, and talk tracks that move deals forward.
  • Podcasts + Video Proof Testimonials, audio podcasts, and “show, don’t tell” content that creates trust at scale.
  • Web + HubSpot Execution Purpose-built websites and HubSpot systems that turn attention into pipeline.
Popcorn Icon New
Brand Design & Identity

Graphic design is a system. We will create a system as a set of standards to manage design at scale with a shared language and visual consistency across your brand properties and social channels.

FLYWHEEL FINAL
Brand Message Mapping

Your brand has a story to tell. How you tell it makes or breaks the connection to your audience.  Your Message Map is the key that unlocks your brand's voice across your key persona targets.

air cover jets
Air Cover: Content Marketing

Social media is a powerful tool for generating targeted B2B leads. Our Air Cover content marketing solution deploys constant brand awareness and story narration across your social channels.

MSMR SAVOR REBRAND ICON
Modern Solutions for Modern Restaurants

Podcasts are an amazing way to tell your story in your own words. Be part of our MSMR Podcast to tell your story and share your subject matter expertise. 

Custom Website
Websites & Web Development

Look sharp! Your new website will have a consistent and memorable brand identity that reflects your value prop and vision. We build on the HubSpot website marketing platform -- the best in the world.

800x800 Animation GIF
Custom Video & Animation

Video packs tremendous storytelling power and has become the most popular online format. Engage your audience with video that explains your value prop and forces action.

Swag PGTM
Brand Swag & Promos

Get some brand swag! We partnered with COLLEGE HYPE and have access to the highest quality brands available—making tangible connections with your team and customers.

MOTO PROMO 1X1 2
Trade Show Booths & Hype

From a full-scale restaurant with chefs to mystery tattoos to plenty of Instagram moments, bring the noise to your booth. From MURTEC, FSTEC, The National Restaurant Show, and beyond—let's activate.

Jedis and Dudes square
Custom Book Publishing

We tapped into the marketing potential of Amazon book publishing, a strategy that goes beyond royalties to offer robust advertising, customer engagement, and thought leadership for your brand.

If you sell to restaurant operators,
you’re in the right place.

Restaurant tech founders who need marketing leadership + execution
Teams prepping for a launch, fundraising, or category expansion
Vendors stuck with “activity” but not enough qualified conversations