Restaurant technology marketing that turns positioning into pipeline.
Led by: Paul Molinari, Founder & Principal
At Popcorn GTM, our clients aren’t hiring 10-person marketing teams. They’re deploying tight formations of AI-augmented GTM strategies that scale with clarity, not chaos.
The custom-fit FS/TEC show lead activation experience
A turnkey VIP show lead activation experience, presented by OneGoal Consulting and Popcorn GTM FS/TEC 2026 | September 23–25
Booth traffic is one thing. Getting the operators who sign off on your next contract in front of you, face to face, for more than ninety seconds, is another problem entirely. Custom Fit solves it.
Our core playbooks
Brand Positioning + Message Mapping + Design Identity | Product Storytelling + Client Success Case Studies | Authority Content + Channel Distribution | Demand Generation + Paid Social | Sales Enablement Collateral | Podcast Exposure + Video Proof Points | HubSpot Website + CRM Motions
Brand Design
Graphic design is a system. We will create a system as a set of standards to manage design at scale with a shared language and visual consistency across your brand properties and social channels.
Targeted Messaging
Your brand has a story to tell. How you tell it makes or breaks the connection to your ideal customer profile. A Message Map is the key that unlocks your brand's voice across your persona targets.
Book Publishing
We tapped into Amazon book publishing, a strategy that goes beyond royalties to offer robust advertising, customer engagement, and thought leadership for your brand.
Case Studies
We turn your best customer outcomes into case studies that actually move deals: sharp narratives built on real numbers and a structure buyers recognize.
Content Marketing
Social media is a powerful tool for generating targeted B2B leads. Our Air Cover content marketing solution deploys constant brand awareness and story narration across your social channels.
Website & CRM
Look sharp! Your new website will have a consistent and memorable brand identity that reflects your value prop and vision. We build on the HubSpot website marketing platform -- the best in the world.
Brand Swag & Promos
Get some brand swag! We partnered with COLLEGE HYPE and have access to the highest quality brands available—making tangible connections with your team and customers.
Trade Show Hype
From a full-scale restaurant with chefs to mystery tattoos to plenty of Instagram moments, bring the noise to your booth. From MURTEC, FSTEC, The National Restaurant Show, and beyond—let's activate.
Podcast Sponsorships
Podcasts are an amazing way to tell your story in your own words. Be part of our MSMR Podcast to tell your story and share your subject matter expertise.
Video & Animation
Video packs tremendous storytelling power and has become the most popular online format. Engage your audience with video that explains your value prop and forces action.
Custom Artwork
We got mad AI prompts. You'll be shocked and awed at what we can come up with. If you're struggling to find the right look and image to tell your story, we got you.
TV Advertising
We've partnered with Vibe.co for some affordable and seriously hyper-targeted TV stream advertising. Advertise on television... just like the big boys.
