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Restaurant Technology Marketing That Turns Positioning Into Pipeline

POPCORN GTM HEADSHOT PAUL Circle Paul Molinari, Founder & Principal
At Popcorn GTM, our clients aren’t hiring 10-person marketing teams. They’re deploying tight, AI-augmented GTM strategies that scale with clarity, not chaos.

What Popcorn GTM does

The core plays we run (and why they work)
  • Positioning + Message Mapping Turn what you do into what operators care about. Align leadership, sales, and marketing around one story.
  • Brand Storytelling + Identity Brand design, narrative, voice + tone, and category framing that makes you memorable (and referable).
  • Content That Builds Authority Founder-led thought leadership, blog strategy, case-story frameworks, and customer proof that sales can actually use.
  • Demand Gen + Paid Social (When it makes sense) Targeted campaigns powered by message clarity — not “spray and pray.”
  • Sales Enablement Pitch decks, one-pagers, demo storylines, battlecards, and talk tracks that move deals forward.
  • Podcasts + Video Proof Testimonials, audio podcasts, and “show, don’t tell” content that creates trust at scale.
  • Web + HubSpot Execution Purpose-built websites and HubSpot systems that turn attention into pipeline.
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Brand Design & Identity

Graphic design is a system. We will create a system as a set of standards to manage design at scale with a shared language and visual consistency across your brand.

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Messaging & Content Marketing

Content marketing is how you position your brand as the one to buy.  As AI-generated content floods the feed, voice and authenticity are now the real differentiators.

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Modern Solutions for Modern Restaurants

Podcasts are an amazing way to tell your story in your own words. Be part of our MSMR Podcast to tell your story and share your subject matter expertise. 

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Custom Video & Animation

Video packs tremendous storytelling power and has become the most popular online format. Engage your audience with video that explains your value prop and forces action.

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Websites & Web Development

Look sharp! Your new website will have a consistent and memorable brand identity that reflects your value prop and vision. We build on the HubSpot website marketing platform -- the best in the world.

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Social Media Campaigns

Paid social media is a powerful tool for generating targeted B2B leads. Are you a good fit for paid social media advertising? Read more and find out, now.

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Brand Swag & Promos

Get some brand swag! We partnered with COLLEGE HYPE and have access to the highest quality brands available—making tangible connections with your team and customers.

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Trade Show Booths & Hype

From a full-scale restaurant with chefs to mystery tattoos to plenty of Instagram moments, bring the noise to your booth. From MURTEC, FSTEC, The National Restaurant Show, and beyond—let's activate.

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Custom Book Publishing

We tapped into the marketing potential of Amazon book publishing, a strategy that goes beyond royalties to offer robust advertising, customer engagement, and thought leadership for your brand.

If you sell to restaurant operators, you’re in the right place.

  • Restaurant tech founders who need marketing leadership + execution
  • Teams prepping for a launch, fundraising, or category expansion
  • Vendors stuck with “activity” but not enough qualified conversations
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1 OGC and Popcorn turned the FSTEC show floor into a tech treasure hunt… and the prize? A Honda Motocompacto so slick you’ll be riding it straight out of the convention center.
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2 At the show, each vendor is given a Tech Passport to get stamped at each participating vendor booth.
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3 Operators had a chance to win 1 of 8 custom branded Honda Motocompactos.
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5 We delivered the Moto's to each vendor booth full "wrapped" with super cool graphics.
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4 We're a little biased, but we believe this was the most successful booth hype activation ever executed at FSTEC.
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We created Cooler Conversations at MURTEC 2026

Why is Branding Beneficial?

 
What world-class branding can do for you:
 
  • Your brand makes you to stand out among your competition.
  • It shows what to expect from your company and what your values are.
  • It makes a memorable impression.
  • Clear brand messaging increases conversion rates.
  • Brand consistency builds trust and accelerates sales and upsells.
 
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Let’s Talk