Hey, dude.

You're not the Hero. Your customer is.

Why do we like and remember certain movies more than others?

Why do some brands resonate with us more emotionally than other brands do?

Well, there are some ancient forces at work.  In this book from Popcorn, we explore how ancient storytelling strategies and tactics have formed a hard-coded love for these movies, the same way we love certain brands unconditionally.

Turns out everything we learned about brand storytelling, we learned from "Star Wars" and "The Big Lebowski."  Seriously. ;-)

Get this free brand voice mini playbook from Popcorn: Heroes, Jedis, and Dudes.