Privacy Policy

We collect information in two ways: directly from you, and automatically as you use our site.

Information You Provide

When you fill out a contact form, subscribe to our newsletter, or reach out to us directly, you may provide:

• Your full name
• Email address
• Company name and job title
• Phone number (if provided voluntarily)
• Any other information you choose to include in your message

Information We Collect Automatically

When you visit our website, we automatically collect certain technical data, including:

• IP address and general geographic location (city/region level)
• Browser type and version
• Pages visited and time spent on each page
• Referring URL (the site that brought you here)
• Device type and operating system

This data is collected primarily through cookies and analytics tools (see Section 5).

We use the information we collect for the following purposes:

• To respond to inquiries and provide information about our services
• To send marketing and promotional emails about Popcorn GTM content, services, or events (only with your consent)
• To improve and personalize your experience on our website
• To analyze site traffic and understand how visitors engage with our content
• To comply with legal obligations

We will not use your information for any purpose that is inconsistent with what is described here without first notifying you and, where required, obtaining your consent.

Popcorn GTM operates under U.S. law and primarily serves clients in the United States. We collect and process your personal data based on:

• Your consent (e.g., when you fill out a contact form or opt in to marketing emails)
• Our legitimate business interest in operating and improving our services
• Compliance with applicable legal obligations

We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.

• Contact form submissions: retained for up to 24 months from the date of submission
• Email marketing records: retained until you unsubscribe or request deletion
• Website analytics data: retained per the default settings of our analytics provider (typically 14 months for aggregated data)

If you request deletion of your information, we will fulfill that request within 30 days, except where retention is required by law.

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us understand how visitors use our site.

Types of Cookies We Use

• Essential cookies: required for basic site functionality
• Analytics cookies: help us understand traffic patterns and visitor behavior (e.g., Google Analytics or HubSpot)
• Marketing cookies: may be used to track interactions with our content across sessions

You can control cookies through your browser settings. Disabling cookies may affect certain site features. You may also opt out of analytics tracking by using your browser's Do Not Track setting or by contacting us directly.

We use a limited number of third-party tools to operate our website and manage communications. These may include:

• HubSpot (CRM and marketing automation)
• Google Analytics (website analytics)
• Email service providers for marketing communications

Each of these providers has its own privacy policy. We recommend reviewing their policies if you want to understand how they handle data. We do not authorize these providers to use your information for any purpose other than providing services to us.

Our website may also contain links to external sites we do not control. We are not responsible for the privacy practices of those sites.

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. Our website uses HTTPS encryption for data in transit.

No method of transmission over the internet is completely secure. While we work to protect your data, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at info@popcorngtm.com.

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing emails at any time by clicking "unsubscribe" in any email or contacting us directly
• Request that we not use your data for purposes beyond those you originally consented to

To exercise any of these rights, contact us at info@popcorngtm.com. We will respond within 30 days. There is no fee for standard requests.

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

If you have questions about this policy or how we handle your information, please contact us:

If you believe any information we hold about you is incorrect or incomplete, please reach out and we will correct it promptly.