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More than marketing strategy. Your fractional CMO for brand execution.

Choosing a fractional CMO agency means selecting a partnership that goes beyond convention. We're not just a GTM service; we're your strategic accelerant, ready to harness the collective expertise of the restaurant tech industry and propel your brand into a future of sustained growth and innovation.

 

FLYWHEEL FINAL

What does a fractional CMO do?

  • Assess your current marketing team, processes, and tools.
  • Define or refine Total Addressable Market (TAM), Ideal Customer Profile (ICP) and Target Buyer Personas.
  • Ensure your product messaging resonates with your buyers, across all channels.
  • Develop or refine your brand identity, graphic design, archetype tone and voice
  • Develop a smart content marketing plan and cadence to support your buyer’s journey.
  • Build and optimize your demand generation engine.
  • Collaborate with sales leadership to optimize the revenue funnel.
  • Hire, coach and mentor your junior marketing staff.

How we work:

  • Retained Marketer. As your VP of Marketing, Head of Marketing, or...  Fractional CMO. I work as your outsourced marketing leader, allocating a percentage of my time to your needs. 

OUR FLYWHEEL

Put sales at the center of your brand marketing!

Brand positioning drives your product's value proposition - which creates customer demand.  Our "flywheel" approach is what Popcorn leverages to build brand identity, category authority, and sales leads.

It's this simple: What you put out there is what you will attract.

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87% of C-suite leaders say collaboration between sales and marketing enables critical business growth. 

Popcorn is fully loaded with knowledge and expertise across a wide range of technologies, including HubSpot CRM, Sales, Service, and Marketing

GTM Playbooks

Partnerships Playbooks

Give yourself a force multiplier for growth. From selecting the right partners to building a winning engagement plan, we will help you be seen in the marketplace and improve every part of the sales funnel.

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Marketing Playbooks

Roadmap your marketing efforts for success. From data-driven market segmentation and in-depth competitive analysis to creative brand storytelling and hyped event activation, we cover all bases so your positioning drives to your unique value.

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Sales Playbooks

Your blueprint for achieving sales team excellence. From a customized sales process, accurate revenue targeting, and tech stack optimization to team structure, training and customer retention, we deliver actionable strategies. 

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Tech Investors

Marketing, Sales, and Partnerships —the triad critical to business success. Optimize your investments in the hospitality sectors. Strategically position your investments to outperform competitors, maximize ROI, and achieve sustainable growth.

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