The Popcorn GTM Blog

HOT TAKES ON A FRESH BLOG

Our takes are always served hot. Jump in and let us know if you think we're full of sh*t. We love constructive criticism.

Industry GTM Marketing

2026 Restaurant Loyalty Benchmark: What It Means for Vendors

By Paul Molinari 3 August, 2026

Incentivio's 2026 loyalty benchmark covers 4,000+ locations and 19 cuisines. What the...

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Artificial Intelligence Marketing

What Is a Content Marketing Engine? (No Team Required)

By Jared Castronova 27 July, 2026

A content marketing engine is a system of positioning, production, and distribution that compounds...

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Hot Takes Industry

What 50 Years of Pop Radio Already Knew About the Restaurant Industry

By Paul Molinari 24 July, 2026

This is how pop music reflects the restaurant industry's evolution, revealing timeless themes of...

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Marketing

What Is Owned Media, and Why Restaurant-Tech Brands Can't Rent Their Audience

By Jared Castronova 20 July, 2026

Owned media is the audience you control, not reach you rent from an algorithm. Why restaurant-tech...

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Artificial Intelligence Marketing

Content as a Service: The Model Replacing the $10K/Month Retainer

By Jared Castronova 20 July, 2026

Content as a service swaps the $10K agency retainer and the full-time hire for a flat monthly...

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Marketing

Your Brand Isn't Boring. It's Just Nobody.

By Paul Molinari 15 July, 2026

Founders: your brand isn't boring, it's forgettable. Learn the brand archetype system behind Nike,...

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Marketing Search

The Search Box Is Going Away. Here's What Replaces It.

By Paul Molinari 11 July, 2026

As AI transforms search, discoverability shifts from clicks to trust signals. Learn how to adapt...

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Artificial Intelligence Marketing

Building Air Cover: Inside a Content Engine That Gets Smarter Every Week

By Jared Castronova 9 July, 2026

Inside Air Cover: edit-learning loops, code-enforced voice checks, freshness-filtered inputs, and a...

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Marketing

How to Market a Restaurant-Tech Company When Operators Don't Read Marketing

By Jared Castronova 8 July, 2026

Restaurant operators don't read marketing. Here's how to reach them anyway: lead with the shift on...

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Hot Takes Industry News

The World Cup Effect on Restaurants: The Good, The Bad, The Ugly, and The Insane

By Paul Molinari 6 July, 2026

Explore the 2026 FIFA World Cup's impact on restaurants, revealing opportunities and pitfalls for...

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Introducing a restaurant economics briefing for the rest of us.

Updated weekly. Stories that carry financial weight for all operators. Check, please!

HOT TAKES ON A FRESH BLOG

2026 Restaurant Loyalty Benchmark: What It Means for Vendors

What Is a Content Marketing Engine? (No Team Required)

What 50 Years of Pop Radio Already Knew About the Restaurant Industry

What Is Owned Media, and Why Restaurant-Tech Brands Can't Rent Their Audience

Content as a Service: The Model Replacing the $10K/Month Retainer

Your Brand Isn't Boring. It's Just Nobody.

The Search Box Is Going Away. Here's What Replaces It.

Building Air Cover: Inside a Content Engine That Gets Smarter Every Week

How to Market a Restaurant-Tech Company When Operators Don't Read Marketing

The World Cup Effect on Restaurants: The Good, The Bad, The Ugly, and The Insane

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