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Morning, Sam. Morning, Ralph.

 

The Morning, Sam, Morning, Ralph Podcast (MSMR) is a different kind of podcast from your friends across the restaurant technology industry. Get it wherever you get your podcasts.

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Mastering the Art of Digital Storytelling for Your Brand

FEATURED EPISODE: 

In episode 012 of 'Morning Sam, Morning Ralph,' Paul Molinari and Chad Horn dive into a conversation with Shawn Walcheff, the influential owner of Cali BBQ Media and the Cali BBQ multi-unit restaurant brand based in San Diego. Shawn shares his journey and insights on digital storytelling, emphasizing the importance of 'being the show, not the commercial' to attract the right customers and build better customer relationships. The discussion also touches on Shawn's practical approach to overcoming fears of content creation and leveraging AI in restaurant operations for improved accountability and efficiency. Additionally, Shawn shares his skepticism towards the saying 'if you build it, they will come,' stressing that storytelling and marketing are key to success in the competitive restaurant industry.
Tune in to learn about the power of consistent content creation, AI's role in restaurant technology, and the significance of sharing authentic stories to inspire and educate within the industry.

Catch all the MSMR podcasts and subscribe on:
Spotify 
iHeartRadio
Amazon Music 
YouTube Podcasts
Podchaser

 

00:00 Welcome to Morning Sam, Morning Ralph

00:54 Introducing Shawn Walchef

01:51 Shawn's Journey and Mission

04:19 The Power of Storytelling

06:56 Content Creation and Overcoming Fear

09:51 The Importance of Consistency

14:10 Repurposing Content for Maximum Impact

20:13 The Value of Storytelling in Business

23:41 Overcoming Challenges with Practice

23:53 Marketing Strategies in Restaurant Tech

24:17 The Success of Toast's Grassroots Approach

25:49 Personal Experiences with Toast

27:30 The Importance of Storytelling in Marketing

34:43 AI in Restaurant Management

40:02 The Future of AI in Restaurants

MSMR 011 - Modern Learning for Restaurant Employees with Michael Getz and Jason Kramer 
MSMR 010 - Inside IFBTA and WORTH: Collaboration and Innovation with Lauren Selman
MSMR 009 - How to Close the Deal with the CFO, with Ned Algeo of Multipli Group
MSMR 008 - Unleash the Power of Collaboration with Angela Diffly of Restaurant Technology Network
MSMR 005 - Solving the Customer Handoff Problem for Restaurants with Scott Siegel & Fran Dougherty of Curbit
MSMR 006 - Restaurant Tech... What's Hot!?! with Joanna Fantozzi of Nation's Restaurant News
MSMR 007 - Kitchen Armor and Curbit: A Partnership Built for Happy Handoffs
MSMR 001 - Eatertainment & The Future of VR in Hospitality w/ Edge VR's Adam Anfiteatro
MSMR 002 - Custom Solutions for Changing Times w/ CBS Northstar's Jeremy Julian
MSMR 003 - Reputation Management from AI-to-Zen w/ Akira's Shereen Qumsieh
MSMR 004 - Scrappy Marketing Tactics for Restaurant Start-ups w/ Checkmate's Kevin Jaskolka

MSMR Podcasts

Welcome to the jungle, baby. You're gonna thrive!

Morning Sam, Morning Ralph (MSMR) is the new must-listen podcast for restaurant tech entrepreneurs and sales & marketing leaders, brought to you by Popcorn GTM, the go-to-market consultants for restaurant technology companies.

The restaurant tech space is booming, with an estimated 1,500 to 3,000 companies vying for attention. But in this red-hot market, competition is fierce. Industry veterans Chad Horn, and Paul Molinari cut through the noise, bringing you actionable strategies and insights to help you mobilize a winning GTM strategy.

MSMR tackles the critical issues facing restaurant tech companies today.  Each episode features insightful discussions, industry news, and practical advice to help you take your restaurant tech business to the next level.

With Morning Sam, Morning Ralph, you'll gain the urgency and strategic edge you need to win in the competitive restaurant tech landscape.

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