I founded Popcorn Marketing Group, LLC (Popcorn GTM) in late 2021 after nearly nine years as head of marketing at CrunchTime. At CrunchTime, I helped transform the company from a perpetual start-up into the gold standard for restaurant back-office technology. When they became my first client, I knew I was embarking on an exciting journey with "go-to-marketing."
Over the past 20+ years, I’ve led creative marketing strategies for some of the world’s most respected brands, including Thomson, Tweeter, Digitas (supporting General Motors and AstraZeneca), and SaaS pioneers like CrunchTime and Immuta.
What sets my experience apart isn’t just the diversity of industries I’ve worked in—spanning data security, hospitality, automotive, and consumer electronics—but the measurable impact I’ve delivered. From launching the critically acclaimed GM Owner Center website for millions of their customers to embedding AstraZeneca’s Rx sample ordering inside WebMD, from helping Tweeter Home Entertainment sell six-figure A/V systems to Boston’s top athletes to establishing CrunchTime as the #1 brand in BOH restaurant tech, positioning it for acquisition by Battery Ventures, I’ve built a track record of results.
I’ve also had the privilege of leading standout campaigns like lighting up the Vegas Strip with a bold brand launch for Immuta and securing recognition on NASDAQ after their Series D funding round. My marketing initiatives have generated over $100 million in program-attributed revenue.
I bring an insatiable curiosity and a strategic mindset to everything I do. I earned my undergraduate degree from Marist College in upstate New York and my MBA from Northeastern University’s D’Amore-McKim School of Business in Boston in 2006.
Today, I live on Boston’s South Shore with my wife, three Gen-Z'r kids, and two energetic dogs. If you’re ever in town, let’s grab a coffee or a craft beer (my treat). I’d love to connect!
Brand Development
Positioning start-ups within the restaurant tech market to capture market share.
- Be the ball, Danny.
Digital Campaigns
Running highly targeted campaigns to drive awareness and customer acquisition.
- 60% of the time, it works every time.
Content Creation
Crafting impactful narratives for websites, social media, and other marketing channels.
- Just keep swimming.
