About Us

Popcorn is the GTM agency you hire to accelerate sales & marketing horsepower.

Restaurant tech is bursting at the seems and the competition is cut-throat. With thousands of players in the field, there's always someone claiming to do it better, faster, and cheaper. Just sitting on your SaaS won't move the chains forward. It's time to make it pop - or die trying.

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About us

Paul Molinari, CEO and Principal Consultant

Proven hospitality industry marketing strategist, thought leader, and content creator

Paul founded Popcorn Marketing Group, LLC (dba Popcorn GTM) in late 2021 after almost nine years as the head of marketing at CrunchTime, where he helped grow the business from a languishing start-up to the gold standard for restaurant back office technology. He was thrilled when CrunchTime immediately signed on to be Popcorn's first client.

For a quarter-century, Paul has been a creative marketing force for some of the world's most esteemed brands, including Thomson, Tweeter, Digitas' ad agency work for General Motors and AstraZeneca, and SaaS pioneers CrunchTime and Immuta.

It’s not just the diversity of industries—ranging from data security and hospitality to automotive and consumer electronics —that sets him apart, but the impact he’s had. From launching the critically acclaimed online GM Owner Center and embedding Rx sample ordering for AstraZeneca across the internet to setting up CrunchTime as the brand to buy for restaurant tech and lighting up the Vegas Strip with an intense brand campaign launch for Immuta, he's orchestrated marketing programs that generated a stunning $100 million+ in program-attributed revenue.

Guided by an insatiable curiosity and a knack for strategic thinking, he completed his undergraduate studies in upstate New York at Marist College before going on to earn his MBA from Northeastern University in Boston.

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Boston, MA

Chad Horn, Partnerships

Proven restaurant technology partnership builder, category creator, and skilled sales enabler

Chad joined Popcorn in 2024, but has been forging partnerships in restaurant technology for over 15 years with a focus on linking business strategy to integration and reseller partnership execution. He has proven experience as a restaurant technology partnership builder, category creator, and skilled sales enabler.

Chad has deep technology and reseller partnership experience with ParTech, Lightspeed, and ItsaCheckmate. He is also the co-founder of Devour, a category-creating restaurant web3 technology company.

Over the course of his career, Chad has developed and contracted over 400 partnerships. As a champion of partnership sales and influence attribution impact, his key strengths lie in partnership strategy, value discovery, and building.

Chad holds an MBA from Babson College's F.W. Olin Graduate School of Business, where he graduated Magna Cum Laude. He also has a B.S. in Psychology from Oregon State University.

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Boston, MA

Break through the noise.

You're in a seriously crowded marketplace. The number of restaurant technology companies worldwide is growing faster every year. With Gen-AI and new GPTs being built, the number will rise even faster.

Estimates are between 1,500 and 5,000 serious companies that provide competitive restaurant technology solutions. This landscape includes everything from POS systems, staffing, inventory, labor secluding, reservation and ordering platforms, to more specialized tech like AI for menu optimization, dynamic pricing, loyalty, customer analytics tools, and beyond.

In this industry, breaking through and being recognized in the "center stage" is critical to win enterprise business.

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