This has been a long time coming. I started Popcorn in late 2021 after nearly nine years leading marketing at CrunchTime, where I helped turn a scrappy restaurant tech company into the go-to brand for back-of-house software—working with names like Jersey Mike’s and The Cheesecake Factory. Fittingly, CrunchTime became Popcorn’s first client, and that kicked off this whole go-to-market agency journey.
Over the past two decades, I’ve shaped marketing strategies for brands big and small—from Digitas clients like GM and AstraZeneca to SaaS players like Immuta and CrunchTime. What’s made it interesting is not just the variety—data security, restaurants, cars, A/V tech—but the results: launching GM’s Owner Center for millions of drivers, integrating Rx samples into WebMD for AstraZeneca, and turning CrunchTime into a market leader that caught the attention of Battery Ventures.
There’ve been some memorable moments along the way—lighting up the Vegas Strip for Immuta’s brand launch, seeing them land on NASDAQ after Series D, and leading campaigns that have driven over $100 million in attributed revenue.
I’m a trained graphic designer with an MBA—part creative, part data geek—and I bring that mix to everything I do. I studied at Marist College and earned my MBA from Northeastern’s D’Amore-McKim School of Business.
These days, I’m based on Boston’s South Shore with my wife, three Gen-Z kids, and two dogs named Maverick and Rooster (we lost Goose… yep, it’s a Top Gun thing). If you’re ever in town, let’s grab a Dunkin’ or a Sam—first round’s on me.
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Brand Development
Positioning start-ups within the restaurant tech market to capture market share.
- Be the ball, Danny.
Content Creation
Crafting impactful narratives for websites, social media, and other marketing channels.
- Just keep swimming.
Digital Campaigns
Running highly targeted campaigns to drive awareness and customer acquisition.
- 60% of the time, it works every time.