This has been a long time coming. I started Popcorn after nearly nine years leading marketing at Crunchtime, where I helped turn a scrappy restaurant tech company into the go-to brand for back-of-house software, working with names like Jersey Mike’s and AMC Theatres. Fittingly, Crunchtime became Popcorn’s first client, and that kicked off this whole go-to-market agency journey.
Over the past two decades, I’ve shaped marketing strategies for brands big and small, at Digitas for clients like General Motors and AstraZeneca to tech players like Tweeter, Immuta, and Crunchtime. What’s made it interesting is not just the variety -- data security, restaurants, cars, consumer A/V, healthcare, but the results: launching GM’s Owner Center for millions of drivers, integrating a digital Rx sample closet on WebMD for AstraZeneca, or helping catch the attention of investment powerhouse, Battery Ventures.
Receipts? I've led campaigns that have driven over $100 million in attributed revenue.
A trained graphic designer with an MBA - part creative, part data nerd - I bring that mix to everything I do. I studied marketing at Marist College and earned my MBA from Northeastern’s D’Amore-McKim School of Business.
These days, I’m based on Boston’s South Shore with my wife, three Gen-Z kids, and two dogs - Maverick and Rooster (we lost Goose). If you’re ever in town, let’s grab a Dunkin’ or a Sam Adams -- first round’s on me.
