---
title: About us | Popcorn GTM
description: We're a unique blend of real-world sales and marketing expertise with a proven track record of success. Popcorn GTM is revolutionizing how restaurant tech goes to market.
image: https://popcorngtm.com/hubfs/Website%20Header%20August%202026%20Feature.png
---
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- [About Us](https://popcorngtm.com/about-us)
- [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing)
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- [Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [HubSpot CRM & Websites](https://popcorngtm.com/websites)
- [Franchise Intelligence](https://popcorngtm.com/frandata)
- Media Resources
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- [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts)
- [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog)
- [Restauromics Financial News](https://popcorngtm.com/restauromics)
- [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer)
- [Air Cover](https://popcorngtm.com/aircover)
- [About Us](https://popcorngtm.com/about-us)
- [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing)
Show submenu for Marketing & GTM
- [Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [HubSpot CRM & Websites](https://popcorngtm.com/websites)
- [Franchise Intelligence](https://popcorngtm.com/frandata)
- Media Resources
Show submenu for Media Resources
- [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts)
- [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog)
- [Restauromics Financial News](https://popcorngtm.com/restauromics)
- [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer)
- [Air Cover](https://popcorngtm.com/aircover)
[BOOK TIME](https://popcorngtm.com/contact?hsLang=en)
# Who are we? We're the ones who make it pop.
Popcorn is a fractional marketing agency that helps restaurant technology founders build traction and grow success. We partner with no more than 4–5 clients at a time to ensure focused, high-impact support. We keep it small on purpose.
Our mission is to align your positioning with sales outcomes. Strong brand positioning sharpens your value proposition and fuels customer demand. Popcorn starts all engagements with a brand [archetype-driven approach.](https://popcorngtm.com/about-us#brand_archetype)This builds awareness with the kinds of customers you want.
### Hi, I'm Paul. I'm a marketing strategist, messaging expert, creative director, and maybe your fractional CMO.
****
This has been a long time coming. I started Popcorn after nearly nine years leading marketing at [Crunchtime](https://crunchtime.com), where I helped turn a scrappy restaurant tech start-up into the go-to brand for back-of-house software, working with names like Jersey Mike’s and AMC Theatres. Fittingly, Crunchtime became Popcorn’s first client, and that kicked off my [fractional CMO journey](https://popcorngtm.com/fractional-cmo?hsLang=en).
Over the past two decades, I’ve shaped marketing strategies for brands big and small, at [Digitas](https://www.digitas.com/en-us) for clients like General Motors and AstraZeneca to tech players like Tweeter, [Immuta,](https://www.immuta.com/) and Thomson. What’s made it interesting is not just the variety -- data security, restaurants, cars, consumer A/V, healthcare, but the results: launching [GM’s Owner Experience Center](https://experience.gm.com/) for millions of drivers, integrating a digital Rx sample closet on WebMD for [AstraZeneca](https://www.astrazenecasamplecloset.com/registration.html), or helping catch the attention of investment powerhouse, [Battery Ventures](https://www.battery.com/company/).
Receipts? I've led campaigns that have driven over $100 million in attributed revenue.
A trained graphic designer with an MBA - part creative, part data nerd - I bring that mix to everything I do, including authoring a field guide about [the art and science of brand archetypes](https://popcorngtm.com/brand-archetype-primer?hsLang=en). I studied marketing at Marist College and earned my MBA from Northeastern’s D’Amore-McKim School of Business.
These days, I’m based on Boston’s South Shore with my wife and three Gen-Z kids. If you’re ever in town, let’s grab a Dunkin’ or a Sam Adams -- first round’s on me.
[](https://www.linkedin.com/in/paulmolinari/)
[Connect on LinkedIn](https://www.linkedin.com/in/paulmolinari/)
##### [Paul Molinari](https://popcorngtm.com/fractional-cmo?hsLang=en)
Founder & Principal, CMO
##### [Jared Castronova](https://popcorngtm.com/aircover?hsLang=en)
VP, Content & AI Marketing
##### [Audre Bogoni](https://popcorngtm.com/tech-enablement?hsLang=en)
VP, Technology Enablement
Popcorn's small by design — and that's the point. **Paul Molinari** leads the show as Principal & Founder, as a fractional CMO, he brings two decades of brand strategy and a near-decade scaling brands into [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing?hsLang=en). **Jared Castronova** runs Content & AI Marketing, turning [Air Cover](https://popcorngtm.com/aircover?hsLang=en) into the kind of always-on storytelling that keeps your brand top of mind between sales calls. And **Audre Bogoni** heads up [Technology Enablement](https://popcorngtm.com/tech-enablement?hsLang=en), making sure the tech stack underneath your GTM motion actually works as hard as the strategy does. Three people, no bloat, every project gets the senior team. That's the Popcorn way.
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---
### Unlock your brand's full go-to-market potential.
### Where to start? Your brand archetype. Once you know who you are, the rest comes naturally.
[](https://www.amazon.com/Heroes-Jedis-Dudes-Storytelling-Playbook-ebook/dp/B0CK842R8K/ref=sr_1_1?crid=2D5HP3XQNGC4N&dib=eyJ2IjoiMSJ9.iZlzdL-V-iQkHMbYU6O7Nw.3OXzObQVFILDCxFrS4TVzd-TWbxxJ8yyevjFRKoTASA&dib_tag=se&keywords=heroes+jedis+dudes&qid=1777582996&sbo=0oPp5w93%2FdZvu%2Bv9k%2B4HBA%3D%3D&sprefix=heroes+jedis+dudes%2Caps%2C134&sr=8-1)
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[](https://popcorngtm.com?hsLang=en)
Show Up. Every Week. Make it Pop.
---
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- [- Tech Enablement Services](https://popcorngtm.com/tech-enablement)
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- [- Book Time](https://popcorngtm.com/contact)
[](https://popcorngtm.com/podcasts?hsLang=en)
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