More than marketing strategy. Your fractional CMO for brand execution.

A fractional CMO from Popcorn GTM leads your marketing part-time, at a fraction of a full-time executive's cost. Paul Molinari sets positioning, builds the content and demand plan, works with your sales lead, and his team executes it. Engagements start at low monthly rate with a three-month minimum.

Choosing a fractional CMO means selecting a partnership that goes beyond just strategy. There must be execution and measurement, too. We cover it all.

What does a fractional CMO do?

Assess your current marketing team, processes, and tools.
Define or refine Total Addressable Market (TAM), Ideal Customer Profile (ICP) and Target Buyer Personas.
Ensure your product messaging resonates with your target buyers, across all channels.
Develop or refine your brand's identity, including graphic design, and voice using a brand archetype methodology.
Develop content marketing to support your buyer’s journey.
Build your demand generation engine using a CRM, like HubSpot.
Work with sales to optimize the revenue funnel.
Hire, coach and mentor your junior marketing staff.

Break through the noise.

You're in a seriously crowded marketplace. The number of restaurant technology companies worldwide is growing faster every year. With Gen-AI and new GPTs being built, the number will rise even faster.

Estimates are between 1,500 and 5,000 serious companies that provide competitive restaurant technology solutions.

REACH OUT

More than marketing strategy. Your fractional CMO for brand execution.

What does a fractional CMO do?

Put sales at the center of your brand marketing!

Break through the noise.

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Demo Video or Product Explainer? Pick the Job Before You Hit Record