More than strategy. Your fractional CMO for execution.
Choosing a fractional CMO agency means selecting a partnership that goes beyond convention. We're not just a service; we're your strategic accelerant, ready to harness the collective expertise of the restaurant tech industry and propel your brand into a future of sustained growth and innovation.
What a fractional CMO does:
- Assess your current marketing team, processes and tools
- Define or refine your Ideal Customer Profile and Buyer Personas
- Ensure your messaging resonates with your buyers
- Develop or refine your brand look and feel with creative graphic design elements
- Develop a content marketing plan and cadence to support your buyer’s journey
- Build and optimize your demand generation engine
- Collaborate with sales leadership to optimize the revenue funnel
- Hire, coach and mentor your in-house marketing staff
How it's done:
- Retained Marketer. As your full-time, in-house CMO, VP of Marketing, Head of Marketing, or...
- Fractional CMO. I work as your Outsourced Marketing Leader 1 or 2 days per week
- Execute under a written and detailed Scope of Work (SOW)
- Develop a comprehensive marketing plan, including detailed strategy, process, and metrics
- Install the discipline and accountability needed to create a growth culture
Brand Development & Marketing
Whether you're launching a new product or looking to reposition your brand, as an experienced marketer, I provide the strategic prowess you need without the full-time executive commitment.
We'll dive deep into your business, crafting bespoke go-to-market strategies and tactics that resonate with your audience, enhance your brand awareness, and drive demand.
With access to a boatload of in-house and partner talent, your creative options are deep and wide. Oh, and of course, we have a podcast, too.
Hubspot CRM Operations
Popcorn GTM excels in CRM optimization, with a focus on the HubSpot CRM platform. We customize HubSpot to streamline sales processes, improve lead management, and provide actionable insights through real-time data.
Our expertise ensures teams can fully leverage HubSpot’s tools for automation, reporting, and pipeline management, driving efficiency and scalable growth.
Partner & Brand Ambassador
Who you play well with can have as much of an impact on growth as your product. With our partnership services,, as brand ambassadors, we will enhance your partnership strategy, ensuring it’s fully aligned to your company's values, goals, and strengths.
With a “win together” mindset and through a combination of integration, referral, and reseller partnerships, we will help you build a stronger and balanced sales funnel that maximizes conversion at each stage as well as create an ecosystem around your business conducive to growth.
87% of C-suite leaders say collaboration between sales and marketing enables critical business growth.
Partnerships GTM
Give yourself a force multiplier for growth. From selecting the right partners to building a winning engagement plan, we will help you be seen in the marketplace and improve every part of the sales funnel.
Marketing GTM
Roadmap your marketing efforts for success. From data-driven market segmentation and in-depth competitive analysis to creative brand storytelling and hyped event activation, we cover all bases so your positioning drives to your unique value.
Sales GTM
Your blueprint for achieving sales team excellence. From a customized sales process, accurate revenue targeting, and tech stack optimization to team structure, training and customer retention, we deliver actionable strategies.
Tech Investors
Marketing, Sales, and Partnerships —the triad critical to business success. Optimize your investments in the hospitality sectors. Strategically position your investments to outperform competitors, maximize ROI, and achieve sustainable growth.
Add a seasoned marketing pro to your team.
I'm Paul Molinari. You can add a networked and experienced MBA marketing leader, graphic designer, podcaster, and content creator for a fraction of what it would cost for a traditional hire. Go month-to-month and cancel anytime. Let's make your sales and marketing Pop! Ping me.