Brand Marketing for Restaurant Tech

Marketing has evolved.

No, AI won't kill marketing. It will kill bad marketing. Lazy positioning. Bloated content calendars. Creative teams confusing volume for value.

At Popcorn GTM, our clients aren’t hiring 10-person marketing teams. They’re deploying tight, AI-augmented GTM strategies that scale with clarity, not chaos. The new go-to-market reality:

Speed wins. AI tools are democratizing execution. Everyone’s fast. But speed without strategy is just noise.
Narrative is leverage. When content is infinite, differentiation is narrative. Popcorn helps you own a story only you can tell.
Partnerships multiply reach. In a saturated digital space, strategic tech and channel alliances are exponential force multipliers.
Metrics move upstream. Instead of chasing vanity KPIs, we align GTM around the only numbers that matter—pipeline velocity, CAC efficiency, and sales team enablement.

Brand Design & Identity

Graphic design is a system. We will create a system as a set of standards to manage design at scale with a shared language and visual consistency across your brand.

Messaging & Content Marketing

Content marketing is how you position your brand as the one to buy. As AI-generated content floods the feed, voice and authenticity are now the real differentiators.

Modern Solutions for Modern Restaurants

Podcasts are an amazing way to tell your story in your own words. Be part of our MSMR Podcast to tell your story and share your subject matter expertise.

Custom Video & Animation

Video packs tremendous storytelling power and has become the most popular online format. Engage your audience with video that explains your value prop and forces action.

Look sharp! Your new website will have a consistent and memorable brand identity that reflects your value prop and vision. We build on the HubSpot website marketing platform -- the best in the world.

Social Media Campaigns

Paid social media is a powerful tool for generating targeted B2B leads. Are you a good fit for paid social media advertising? Read more and find out, now.

Brand Swag & Promos

Get some brand swag! We partnered with COLLEGE HYPE and have access to the highest quality brands available—making tangible connections with your team and customers.

Trade Show Booths & Hype

From a full-scale restaurant with chefs to mystery tattoos to plenty of Instagram moments, bring the noise to your booth. From MURTEC, FSTEC, The National Restaurant Show, and beyond—let's activate.

Custom Book Publishing

We tapped into the marketing potential of Amazon book publishing, a strategy that goes beyond royalties to offer robust advertising, customer engagement, and thought leadership for your brand.

1 OGC and Popcorn turned the FSTEC show floor into a tech treasure hunt… and the prize? A Honda Motocompacto so slick you’ll be riding it straight out of the convention center.

2 At the show, each vendor is given a Tech Passport to get stamped at each participating vendor booth.

3 Operators had a chance to win 1 of 8 custom branded Honda Motocompactos.

5 We delivered the Moto's to each vendor booth full "wrapped" with super cool graphics.

4 We're a little biased, but we believe this was the most successful booth hype activation ever executed at FSTEC.

We're inspired by AI and empowered by human emotion.