--- title: Marketing Services for Restaurant Technology Solutions | Popcorn GTM description: Popcorn GTM creates impactful restaurant technology marketing strategies, enhance sbrand identity, and drives demand for your solutions a competitive landscape. image: https://popcorngtm.com/hubfs/Website%20Header%20August%202026%20Feature.png --- [Skip to content](https://popcorngtm.com/restaurant-technology-marketing#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![Popcorn GTM LOGO GTM WHITE RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png?width=400&height=126&name=Popcorn%20GTM%20LOGO%20GTM%20WHITE%20RED.png "Popcorn GTM LOGO GTM WHITE RED")](https://popcorngtm.com?hsLang=en) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Industry Economics](https://popcorngtm.com/restauromics) - [Fractional CMO](https://popcorngtm.com/fractional-cmo) - [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing) Show submenu for Marketing & GTM - [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [Content Engine](https://popcorngtm.com/aircover) - [HubSpot CRM & Websites](https://popcorngtm.com/websites) - [Brand Archetype](https://popcorngtm.com/brand-archetype-primer) - Media Resources Show submenu for Media Resources - [Blog](https://popcorngtm.com/blog) - [Podcast](https://popcorngtm.com/podcasts) - [Industry Economics](https://popcorngtm.com/restauromics) [BOOK TIME](https://popcorngtm.com/contact?hsLang=en) ![bullhorn](https://popcorngtm.com/hubfs/bullhorn.png "bullhorn") # Restaurant technology marketing that turns positioning into pipeline. [Led by: Paul Molinari](mailto:pmolinari@popcorngtm.com), Founder & Principal At Popcorn GTM, our clients aren’t hiring 10-person marketing teams. They’re deploying tight formations of AI-augmented GTM strategies that *scale* with clarity, not chaos. ## Our core playbooks ###### Brand Positioning + Message Mapping + Design Identity | Product Storytelling + Client Success Case Studies | Authority Content + Channel Distribution | Demand Generation + Paid Social | Sales Enablement Collateral | Podcast Exposure + Video Proof Points | HubSpot Website + CRM Motions ![Screenshot 2026-08-01 at 11.21.26 AM-1](https://popcorngtm.com/hubfs/Screenshot%202026-08-01%20at%2011.21.26%20AM-1.png) ##### [Brand Design](https://popcorngtm.com/contact?hsLang=en) **Graphic design is a system.** We will create a system as a set of standards to manage design at scale with a shared language and visual consistency across your brand properties and social channels. ![FLYWHEEL FINAL](https://popcorngtm.com/hubfs/FLYWHEEL%20FINAL.png) ##### [Messaging](https://popcorngtm.com/blog/how-to-create-compelling-demand-generation-for-restaurant-tech?hsLang=en) Your brand has a story to tell. How you tell it makes or breaks the connection to your ideal customer profile.  A **Message Map** is the key that unlocks your brand's voice across your persona targets. ![california fish grill case study olo](https://popcorngtm.com/hubfs/Screenshot%202026-07-10%20at%208.16.35%20AM.png) ##### [Case Studies](https://www.olo.com/partner-case-studies/california-fish-grill-curbit) We turn your best customer outcomes into **case studies that actually move deals**: sharp narratives built on real numbers and a structure buyers recognize. ![air cover jets](https://popcorngtm.com/hubfs/air%20cover%20jets.png) ##### [Content Marketing](https://popcorngtm.com/aircover?hsLang=en) Social media is a powerful tool for generating targeted B2B leads. **Our Air Cover content marketing solution** deploys constant brand awareness and story narration across your social channels. ![Custom Website](https://popcorngtm.com/hubfs/Custom%20Website.png) ##### [Website & CRM](https://popcorngtm.com/websites?hsLang=en) Look sharp! Your new website will have a consistent and memorable **brand identity that reflects your value prop and vision.** We build on the **HubSpot** website marketing platform -- the best in the world. ![HJD Table](https://popcorngtm.com/hs-fs/hubfs/HJD%20Table.png?width=500&height=500&name=HJD%20Table.png) ##### [Book Publishing](https://www.amazon.com/Heroes-Jedis-Dudes-Storytelling-Playbook/dp/B0CK4486NC) **We tapped into Amazon book publishing,** a strategy that goes beyond royalties to offer robust advertising, customer engagement, and thought leadership for your brand. ![MSMR SAVOR REBRAND ICON](https://popcorngtm.com/hubfs/MSMR%20SAVOR%20REBRAND%20ICON.png) ##### [Podcast Sponsorships](https://popcorngtm.com/podcasts?hsLang=en) Podcasts are an amazing way to tell your story in your own words. Be part of our **MSMR** **Podcast** to tell your story and share your subject matter expertise.  ![Swag PGTM](https://popcorngtm.com/hubfs/Swag%20PGTM.png) ##### [Brand Swag & Promos](https://popcorngtm.com/swag?hsLang=en) **Get some brand swag!** We partnered with COLLEGE HYPE and have access to the highest quality brands available—making tangible connections with your team and customers. ![MOTO PROMO 1X1 2](https://popcorngtm.com/hubfs/MOTO%20PROMO%201X1%202.png) ##### [Trade Show Leads](https://popcorngtm.com/fstec-custom-fit?hsLang=en) From a full-scale restaurant with chefs to mystery tattoos to plenty of Instagram moments, bring the noise to your booth. From **MURTEC, FSTEC, The National Restaurant Show, RFDC** — let's activate. ![800x800 Animation GIF](https://popcorngtm.com/hs-fs/hubfs/800x800%20Animation%20GIF.gif?width=400&height=400&name=800x800%20Animation%20GIF.gif) ##### [Video & Animation](https://popcorngtm.com/contact?hsLang=en) **Video packs tremendous storytelling power and has become the most popular online format.** Engage your audience with video that explains your value prop and forces action. ![Mad Prompts](https://popcorngtm.com/hs-fs/hubfs/Mad%20Prompts.png?width=400&height=400&name=Mad%20Prompts.png) ##### [Custom Artwork](https://popcorngtm.com/contact?hsLang=en) **We got mad AI prompts.** You'll be shocked and awed at what we can come up with. If you're struggling to find the right look and image to tell your story, we got you. ![fast food catering subs-1](https://popcorngtm.com/hubfs/AI-Generated%20Media/Images/fast%20food%20catering%20subs-1.jpeg) ##### [TV Advertising](https://www.vibe.co/sign-up?referral=7P15L437G7_cG1vbGluYXJpQHBvcGNvcm5ndG0uY29t) We've partnered with Vibe.co for some affordable and **seriously hyper-targeted TV stream advertising.** Advertise on television... just like the big boys. ## The custom-fit FS/TEC show lead activation experience **A turnkey VIP show lead activation experience, presented by OneGoal Consulting and Popcorn GTM** FS/TEC 2026 | September 23–25 Booth traffic is one thing. Getting the operators who sign off on your next contract in front of you, face to face, for more than ninety seconds, is another problem entirely. Custom Fit solves it. [GET ACTIVATED](https://popcorngtm.com/fstec-custom-fit?hsLang=en) ![FSTEC Custom Fit Website Rounded](https://popcorngtm.com/hubfs/FSTEC%20Custom%20Fit%20Website%20Rounded.png) [![Popcorn GTM LOGO GTM BLACK RED](https://popcorngtm.com/hs-fs/hubfs/Popcorn%20GTM%20LOGO%20GTM%20BLACK%20RED.png?width=225&height=71&name=Popcorn%20GTM%20LOGO%20GTM%20BLACK%20RED.png)](https://popcorngtm.com?hsLang=en) Show Up. Every Week. Make it Pop. --- - THE MENU - [- About Us](https://popcorngtm.com/about-us) - [- Fractional CMO](https://popcorngtm.com/fractional-cmo) - [- Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing) - [- Industry Economics](https://popcorngtm.com/restauromics) - [- Blog & News](https://popcorngtm.com/blog) - [- Contact](https://popcorngtm.com/contact) [![undefined-1](https://popcorngtm.com/hs-fs/hubfs/undefined-1.png?width=125&height=125&name=undefined-1.png "undefined-1")](https://popcorngtm.com/podcasts?hsLang=en) COPYRIGHT © 2026 POPCORN MARKETING GROUP, LLC | POPCORN GTM IS A REGISTERED TRADEMARK, ALL RIGHTS RESERVED. [DATA PRIVACY |](https://popcorngtm.com/privacy-policy?hsLang=en) [TERMS & CONDITIONS](https://popcorngtm.com/privacy-policy?hsLang=en)