---
title: Marketing Services for Restaurant Technology Solutions | Popcorn GTM
description: Popcorn GTM creates impactful restaurant technology marketing strategies, enhance sbrand identity, and drives demand for your solutions a competitive landscape.
image: https://popcorngtm.com/hubfs/Website%20Header%20August%202026%20Feature.png
---
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- [About Us](https://popcorngtm.com/about-us)
- [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing)
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- [Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [HubSpot CRM & Websites](https://popcorngtm.com/websites)
- [Franchise Intelligence](https://popcorngtm.com/frandata)
- Media Resources
Show submenu for Media Resources
- [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts)
- [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog)
- [Restauromics Financial News](https://popcorngtm.com/restauromics)
- [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer)
- [Air Cover](https://popcorngtm.com/aircover)
- [About Us](https://popcorngtm.com/about-us)
- [Marketing & GTM](https://popcorngtm.com/restaurant-technology-marketing)
Show submenu for Marketing & GTM
- [Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [HubSpot CRM & Websites](https://popcorngtm.com/websites)
- [Franchise Intelligence](https://popcorngtm.com/frandata)
- Media Resources
Show submenu for Media Resources
- [Modern Solutions for Modern Restaurants™ Podcast](https://popcorngtm.com/podcasts)
- [Hot Takes on a Fresh Blog](https://popcorngtm.com/blog)
- [Restauromics Financial News](https://popcorngtm.com/restauromics)
- [Brand Archetype Primer](https://popcorngtm.com/brand-archetype-primer)
- [Air Cover](https://popcorngtm.com/aircover)
[BOOK TIME](https://popcorngtm.com/contact?hsLang=en)
# Restaurant technology marketing that turns positioning into pipeline.
[Led by: Paul Molinari](mailto:pmolinari@popcorngtm.com), Founder & Principal
At Popcorn GTM, our clients aren’t hiring 10-person marketing teams. They’re deploying tight formations of AI-augmented GTM strategies that *scale* with clarity, not chaos.
## The custom-fit FS/TEC show lead activation experience
**A turnkey VIP show lead activation experience, presented by OneGoal Consulting and Popcorn GTM** FS/TEC 2026 | September 23–25
Booth traffic is one thing. Getting the operators who sign off on your next contract in front of you, face to face, for more than ninety seconds, is another problem entirely. Custom Fit solves it.
[GET ACTIVATED](https://popcorngtm.com/fstec-custom-fit?hsLang=en)
## Our core playbooks
###### Brand Positioning + Message Mapping + Design Identity | Product Storytelling + Client Success Case Studies | Authority Content + Channel Distribution | Demand Generation + Paid Social | Sales Enablement Collateral | Podcast Exposure + Video Proof Points | HubSpot Website + CRM Motions
##### [Brand Design](https://popcorngtm.com/contact?hsLang=en)
**Graphic design is a system.** We will create a system as a set of standards to manage design at scale with a shared language and visual consistency across your brand properties and social channels.
##### [Targeted Messaging](https://popcorngtm.com/blog/how-to-create-compelling-demand-generation-for-restaurant-tech?hsLang=en)
Your brand has a story to tell. How you tell it makes or breaks the connection to your ideal customer profile. A Message Map is the key that unlocks your brand's voice across your persona targets.
##### [Book Publishing](https://www.amazon.com/Heroes-Jedis-Dudes-Storytelling-Playbook/dp/B0CK4486NC)
**We tapped into Amazon book publishing,** a strategy that goes beyond royalties to offer robust advertising, customer engagement, and thought leadership for your brand.
##### [Case Studies](https://www.olo.com/partner-case-studies/california-fish-grill-curbit)
We turn your best customer outcomes into **case studies that actually move deals**: sharp narratives built on real numbers and a structure buyers recognize.
##### [Content Marketing](https://popcorngtm.com/aircover?hsLang=en)
Social media is a powerful tool for generating targeted B2B leads. **Our Air Cover content marketing solution** deploys constant brand awareness and story narration across your social channels.
##### [Website & CRM](https://popcorngtm.com/websites?hsLang=en)
**Look sharp! Your new website will have a consistent and memorable brand identity that reflects your value prop and vision.** We build on the **HubSpot** website marketing platform -- the best in the world.
##### [Brand Swag & Promos](https://popcorngtm.com/swag?hsLang=en)
**Get some brand swag!** We partnered with COLLEGE HYPE and have access to the highest quality brands available—making tangible connections with your team and customers.
##### [Trade Show Hype](https://popcorngtm.com/fstec-custom-fit?hsLang=en)
From a full-scale restaurant with chefs to mystery tattoos to plenty of Instagram moments, bring the noise to your booth. From **MURTEC, FSTEC, The National Restaurant Show, and beyond—let's activate.**
##### [Podcast Sponsorships](https://popcorngtm.com/podcasts?hsLang=en)
Podcasts are an amazing way to tell your story in your own words. Be part of our **MSMR** **Podcast** to tell your story and share your subject matter expertise.
##### [Video & Animation](https://popcorngtm.com/contact?hsLang=en)
**Video packs tremendous storytelling power and has become the most popular online format.** Engage your audience with video that explains your value prop and forces action.
##### [Custom Artwork](https://popcorngtm.com/contact?hsLang=en)
**We got mad AI prompts.** You'll be shocked and awed at what we can come up with. If you're struggling to find the right look and image to tell your story, we got you.
##### [TV Advertising](https://www.vibe.co/sign-up?referral=7P15L437G7_cG1vbGluYXJpQHBvcGNvcm5ndG0uY29t)
We've partnered with Vibe.co for some affordable and **seriously hyper-targeted TV stream advertising.** Advertise on television... just like the big boys.
[](https://popcorngtm.com?hsLang=en)
Show Up. Every Week. Make it Pop.
---
- THE MENU
- [- Fractional CMO](https://popcorngtm.com/fractional-cmo)
- [- Marketing Playbooks](https://popcorngtm.com/restaurant-technology-marketing)
- [- Air Cover Content Marketing Engine](https://popcorngtm.com/aircover)
- [- Tech Enablement Services](https://popcorngtm.com/tech-enablement)
- [- Hot Takes, Fresh Blog](https://popcorngtm.com/blog)
- [- Restauromics Financial News](https://popcorngtm.com/restauromics)
- [- Book Time](https://popcorngtm.com/contact)
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