Restaurant technology marketing that turns positioning into pipeline formation.
Led by: Paul Molinari, Founder & Principal
At Popcorn GTM, our clients aren’t hiring 10-person marketing teams. They’re deploying tight formations of AI-augmented GTM strategies that scale with clarity, not chaos.

What Popcorn GTM does
The core plays we run (and why they work)
- Positioning + Message Mapping Turn what you do into what operators care about. Align your solution around one story... deployed weekly.
- Brand Storytelling + Identity Brand design, narrative, voice + tone, and category framing that makes you memorable (and referable).
- Content That Builds Authority Founder-led thought leadership, blog strategy, case-story frameworks, and customer proof that sales can actually use.
- Demand Gen + Paid Social (When it makes sense) Targeted campaigns powered by message clarity — not “spray and pray.”
- Sales Enablement Pitch decks, one-pagers, demo storylines, battlecards, and talk tracks that move deals forward.
- Podcasts + Video Proof Testimonials, audio podcasts, and “show, don’t tell” content that creates trust at scale.
- Web + HubSpot Execution Purpose-built websites and HubSpot systems that turn attention into pipeline.
Brand Design
Graphic design is a system. We will create a system as a set of standards to manage design at scale with a shared language and visual consistency across your brand properties and social channels.
Brand Message Map
Your brand has a story to tell. How you tell it makes or breaks the connection to your audience. Your Message Map is the key that unlocks your brand's voice across your key persona targets.
Case Studies
We turn your best customer outcomes into case studies that actually move deals: sharp narratives built on real numbers and a structure buyers recognize.
Content Marketing
Social media is a powerful tool for generating targeted B2B leads. Our Air Cover content marketing solution deploys constant brand awareness and story narration across your social channels.
HubSpot Websites
Look sharp! Your new website will have a consistent and memorable brand identity that reflects your value prop and vision. We build on the HubSpot website marketing platform -- the best in the world.
Video & Animation
Video packs tremendous storytelling power and has become the most popular online format. Engage your audience with video that explains your value prop and forces action.
Brand Swag & Promos
Get some brand swag! We partnered with COLLEGE HYPE and have access to the highest quality brands available—making tangible connections with your team and customers.
Trade Show Hype
From a full-scale restaurant with chefs to mystery tattoos to plenty of Instagram moments, bring the noise to your booth. From MURTEC, FSTEC, The National Restaurant Show, and beyond—let's activate.
Podcast Sponsorships
Podcasts are an amazing way to tell your story in your own words. Be part of our MSMR Podcast to tell your story and share your subject matter expertise.
Book Publishing
We tapped into Amazon book publishing, a strategy that goes beyond royalties to offer robust advertising, customer engagement, and thought leadership for your brand.
TV Advertising
We've partnered with Vibe.co for some affordable and seriously hyper-targeted TV stream advertising. Advertise on television... just like the big boys.
Custom Artwork
We got mad AI prompts. You'll be shocked and awed at what we can come up with. If you're struggling to find the right look and image to tell your story, we got you.
