Unlock the franchisee sales channel with FRANdata.
If you're a restaurant technology company wishing to sell into franchise systems—or directly to the franchisees themselves—there’s only one source that unlocks the data, insights, and target access you need to succeed: FRANdata.
Popcorn GTM is proud to be an official strategic partner and authorized reseller of FRANdata’s industry-leading franchise intelligence tools.
Selling to the Franchise Market
Identifying the franchise vertical as a market to pursue opens major avenues for suppliers and vendors. We provide the road map for those seeking the knowledge needed to efficiently and intelligently enter the franchise space, grow their presence, or target new prospects. FRANdata also ensures that the products and services being offered are relevant, and that they resonate with franchise market.
With our more than 25 year history of information and strategic integrity, FRANdata regularly receives national and international media recognition as the trusted source for understanding franchising in the United States. We use this to build a blueprint for supply companies to approach the right franchise customers. The blueprint and findings we supply are useful far beyond the executive level- they have proven to be a valuable resource for product designers, marketing and advertising departments, and business development and sales teams.
Solution/service:
- Design and create custom service offerings or products for use in the franchise vertical or specific industries
- Detailed custom franchise brand analysis to uncover potential for supplier relationships
- Identify gaps in product or service offerings of clients and competitors to capitalize on unfilled demand
- Targeted sales strategy and identification of brands that would be ready for a better product or service
FRANdata specializes in untangling franchise structures so you can confidently identify, reach, and sell to the right owners.
If you’re a restaurant brand looking to expand your franchisor footprint or a technology vendor trying to forge relationships with restaurant franchisees, Popcorn GTM can get you there with FRANdata.
Why franchising is a smart focus for tech providers:
Franchising is becoming one of the most promising sectors for technology suppliers. Franchisors are doubling down on tech to solve labor challenges, improve efficiency, and support their franchisees at scale. From operations to customer engagement, technology is now a core part of how franchise brands grow and compete.
- Franchisors are actively increasing their investment in technology and innovation.
- The demand spans across industries—from fitness and restaurants to business services
- Brands are looking for solutions that address real operational pain points.
- New technologies like AI, VR, and IoT are gaining traction across franchise systems.
- Early engagement with growing brands offers long-term vendor opportunities.
The Smartest Way to Zero-in on Restaurant Franchisees
If franchisees are your target, generic data platforms won’t cut it. To truly connect with this audience, you need insight, not just contact info.
FRANdata provides access to over 65,000 restaurant franchisees—including 45,000 single-unit owners and 20,000 multi-unit operators—who collectively operate nearly 200,000 restaurant locations across 1,100+ brands.
This isn’t a static list—it’s intelligent lead generation built by franchising experts. Platforms like ZoomInfo and D&B miss the mark when it comes to ownership complexity and accuracy.
Find the Decision-Makers at the Franchisor Level
If your goal is to become a preferred vendor or build strategic partnerships, targeting franchisors is key. These are the gatekeepers to franchisee relationships.
FRANdata tracks over 4,000 active business format franchise brands—the decision-makers behind half a million business locations and the restaurant franchisees who operate them.
Whether you're looking to scale your reach or identify high-value prospects, FRANdata gives you the access and insights to make it happen.
Subscribe to New Concept Reports
FRANdata identifies some 300–400 new franchise brands every year, giving you early visibility into emerging concepts through our New Concept Report. If franchisors are your target, we’ll help you find the right ones—and connect with them before your competitors do.
The New Concepts Report subscription delivers the following :
- 4 quarterly reports that provide insights that can make a difference to your sales and marketing efforts
- 200-300 contact leads for the brands discussed in the issue, including executive contacts
- An executive contact list of the management team at each franchise brand, including titles, job codes, HQ addresses, HQ phones, and websites.
- Utilize the report to create sales preparatory information that qualifies them as leads and initiate intelligent communication with the brand
Let’s Build Your Franchise Sales Engine
- Grow sales to multi-unit franchisees
- Get approved by franchisors
- Identify early-stage growth brands
- Tailor your marketing to the franchise model
Want to visit the FRANdata website and explore further?
Learn more at FRANdata.com
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