So, you're thinking about paid social media ads?

Are you a good fit for paid social media advertising? It depends.

Paid social media is a powerful tool for generating targeted B2B leads. However, it works best as part of a multi-channel strategy rather than your only or primary acquisition method.

You’re likely a good fit for a performance-based paid social campaign if:

• Marketing Team Support: At least one marketing team member can serve as a liaison.
• Clear Goals: You have defined customer acquisition costs and revenue targets.
• Sales Process in Place: A capable sales team is ready to close marketing-generated leads.
• Lead Management Tools: You use a CRM (or are open to using HubSpot) to track and nurture leads.
• Optimized Website: Your site converts leads effectively and drives organic traffic.
• High-Value Deals: Your customer lifetime value or average deal size is over $5,000.
• Existing Assets: You have offers or creative content that can be repurposed for social ads.
• Historical Data: You have prior social media performance data we can analyze.

Think you align with these criteria? Connect with a paid social strategist to explore how Popcorn can help.

 

How long are our contracts?

Popcorn structures paid social engagements on a quarterly review cycle to assess performance, goals, and budget alignment. To ensure success, we recommend a six-month commitment. This gives us time to:

• Set up ad infrastructure correctly.
• Collect baseline data
• Execute and refine two campaign cycles.

While we aim for rapid results, repurposing your existing assets helps us launch campaigns efficiently.

 

How much should you budget for paid social ads?

Based on Gartner’s CMO survey, 26% of marketing budgets are typically allocated to paid media, with 22% dedicated to agency fees. Your budget should align with the number of leads, customers, and revenue goals you need to hit.

Key budget planning considerations:

• How many leads or customers do you need each quarter?
• What’s their lifetime value or annual revenue potential?
• What’s your expected lead-to-close conversion rate?

Once we understand these metrics, we’ll help you forecast ad spend and set realistic benchmarks.

 

How do we price paid social agency services?

We separate campaign management from creative production to ensure flexibility. Our pricing for campaign management typically ranges from $4,200 to $10,000/month, covering:

• Multi-channel campaign management (1–3 channels)
• Ad builds and optimization
• Continuous testing and performance reporting

We’ll recommend the right package based on your ad budget and goals.

 

Do we offer paid social training?

We believe the best learning happens through collaboration. If you’re looking to upskill your in-house team, we provide hands-on support through:

• Dashboard walkthroughs
• Post-campaign performance analysis

Popcorn's goal is to ensure your team gains practical insights throughout the engagement.