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More than marketing strategy. Your fractional CMO for brand execution.

Choosing a fractional CMO means selecting a partnership that goes beyond just strategy. There must be execution and measurement, too.

 

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What does a fractional CMO do?

  • Assess your current marketing team, processes, and tools.
  • Define or refine Total Addressable Market (TAM), Ideal Customer Profile (ICP) and Target Buyer Personas.
  • Ensure your product messaging resonates with your target buyers, across all channels.
  • Develop or refine your brand's identity, including graphic design, tone and voice. Popcorn uses our own brand archetype methodology.
  • Develop a smart content marketing plan to support your buyer’s journey.
  • Build and optimize your demand generation engine using your CRM.
  • Collaborate with sales leadership to optimize the revenue funnel.
  • Hire, coach and mentor your junior marketing staff.
FLYWHEEL FINAL

OUR FLYWHEEL

Put sales at the center of your brand marketing!

Brand positioning drives your product's value proposition - which creates customer demand.  Our brand archetype design  approach is what Popcorn leverages to build magnetic identity, category authority... and sales leads.

CREATIVE SERVICES
Popcorn is fully loaded with knowledge and expertise across a wide range of technologies, including HubSpot CRM, Sales, Service, and Marketing