Marketing Playbooks
Our go-to-market playbooks offer a comprehensive roadmap for success in the restaurant and hospitality sectors. From data-driven market segmentation and in-depth competitive analysis to creative brand storytelling and event activation, we cover all bases.
MARKETING GTM SERVICES
What's Your Brand's Purpose?
A brand without direction is like a ship without a compass. Chart a course for marketing success with our comprehensive strategies. From analytics-backed market targeting to thorough competitive scrutiny, and from compelling brand narratives to buzzworthy event engagement, we ensure your brand's unique value takes center stage.
Market Segmentation and Targeting
Playbook- Identify high-value customer segments within the restaurant and hospitality industry.
- Utilize data-driven methods to focus your marketing efforts.
- Tailor your messaging to resonate with your target audience.
- Optimize ad spend for maximum ROI in your chosen segments.
Competitive Analysis and Positioning
Playbook- Conduct in-depth SWOT analysis.
- Identify unique selling points that set you apart.
- Develop a positioning strategy to outshine competitors.
- Create a compelling narrative that appeals to decision-makers in restaurants and hotels.
Creative Brand Awareness Solutions
Playbook- Brand Storytelling to articulate your brand's story, vision, and values.
- Craft a compelling narrative that can be woven into all collateral.
- Blogs, videos, podcasts, custom digital and print book publishing and social posts to engage the audience.
- Audit all website and marketing materials are consistent with your brand identity.
Trade Show and Event Hype Activation
Playbook- Event selection and analysis
- Booth strategy and design services
- Promotional activities and hype activation
- Post-event follow-ups and lead nurturing
- Lead capture, management, and ROI measurement
Community Building and Engagement
Playbook- Use social media and online forums to build a community around the brand.
- Implement loyalty programs or incentives to foster long-term customer relationships.
- Engage with influencers and industry thought-leaders to join the conversation.
Public Relations and News Activation
Playbook- Draft press releases and coordinate with the media for positive coverage.
- Maintain ongoing relationships inside industry news channels.
- Establish guest blog opportunities for thought leadership and website backlinks for SEO.
Product GTM
Streamline your path to market success in the restaurant and hospitality sectors. From pinpointing customer pain points for feature development to post-launch reviews, we offer actionable strategies to outperform competitors and maximize ROI.
Marketing GTM
Roadmap your marketing efforts for success. From data-driven market segmentation and in-depth competitive analysis to creative brand storytelling and hyped event activation, we cover all bases so your positioning drives to your unique value.
Sales GTM
Your blueprint for achieving sales team excellence. From a customized sales process, accurate revenue targeting, and tech stack optimization to team structure, training and customer retention, we deliver actionable strategies.
Attract Investors
Product, Marketing, and Sales—the triad critical to business success. Attract investors in the hospitality technology sector. Clearly articulate your operating model, revenue potential, and value proposition to the VC community as an exciting investment opportunity.