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Make it Pop!

Struggling to stand out in a crowded tech market? Popcorn is here to help. We're a proven fractional go-to-market agency specializing in helping aspiring restaurant technology start-ups succeed with creative marketing and storytelling services. 
Let's make it Pop!

FLYWHEEL FINAL

OUR FLYWHEEL

Put sales at the center of your brand marketing!

Brand positioning drives your product's value proposition -- which creates customer demand.  Our "flywheel" approach is what Popcorn leverages to build brand awareness, generate sales leads, and expand market share.

It's this simple: What you put out there is what you will attract.

VIDEO TESTIMONIALS

Video storytelling makes all the difference.

Video storytelling transforms client testimonials from static endorsements into compelling narratives. Prospects don’t just hear the results; they see the impact. This authenticity makes video testimonials significantly more persuasive than text alone, leading to higher engagement and conversion rates.

Demand generation that's hungry like the wolf.

What big eyes you have! From high-impact videos and animations to killer websites, podcasts, promo swag, and trade show booths that turn heads -- we've got the goods to fit any budget, whether you're running lean or going all you can eat.

our marketing services

AMP UP YOUR BRAND

Welcome to the machine.

Run integrated campaigns across digital channels, build strong branding identities, and create engaging video content. Our website development team designs user-friendly, high-conversion sites, and we specialize in CRM optimization using HubSpot to streamline processes and drive growth.

We serve fresh clients:

Popcorn Customers

Scott

"We’ve been working with Popcorn GTM since mid-2024. Our needs were pretty straightforward—Curbit was gaining traction and delivering strong results, but as a company creating a new category—Kitchen Capacity Management—we needed help telling our story and amplifying our success, all with limited bandwidth.
Paul and Popcorn have absolutely delivered:

Storytelling and Awareness – They helped us craft a clear, compelling narrative and build real awareness, which has directly translated into demand for our restaurant solutions.

Low-Lift Execution – They get what it means to work with an early-stage company—there’s no time for endless back and forth. Popcorn does their homework, brings sharp ideas, and handles the heavy lifting. By the time something hits our desk, it’s ready to go.

Thank you, Paul and team, for everything you’ve done for Curbit. We’re excited to keep growing together." 
- Scott Siegel, Co-Founder & CEO

curbit-wht no tag@4x

 

Carmie Vicari Gray

"Popcorn was amazing to work with. They were able to see our vision from the beginning of breaking the stereotype of OLD SCHOOL ITALIAN company to a cutting edge and leader in distribution. The HubSpot website that was built for us was like taking our vision of who were are as a company and visually representing it in a beautifully portrayed website. Before using HubSpot we had no way to capture these leads. With the new site, we are attracting way more interested buyers and have an extremely easy form to follow up with them."

Carmie Vicari Gray - Vice President, Carmela Foods
Hans Schatz

"Thank you Paul, you have a great understanding of our space and the critical need to embrace evolution in foodservice."

Hans Schatz - EVP, Cut+Dry
Fran D Curbit

"Super big thanks to the Popcorn GTM team! You rock!!! Thank you for bringing the fantastic work the Curbit team has done to everyone! Can't thank the team at Popcorn GTM enough for the work they did to bring the new Curbit website live!!

Their creativity, focus on detail, and deep engagement with us has been an off the charts positive experience with a great outcome!!"

Fran Dougherty - Curbit
Shereen BW circle 2

"The process of acquiring our first two BDRs has been so smooth and honestly, it would have been overwhelming for me to do this on my own - it likely would have never happened.

Thank you all so much! Best recruiting experience I’ve ever had, hands down."

Shereen Qumsieh, CEO, Akira
ASHWIN JUICER (1)

"The best agencies are those that don’t feel like agencies at all. Paul worked with us to suit our business needs from day 1.

Since then they have proactively propelled our sales and marketing efforts working closely alongside our team. We were lucky to find them!"

Ashwin Kamlani - CEO, JUICER
John Laporte-2

"I personally recommend Popcorn GTM to any organization that is looking for strategic, creative, and high energy individuals, to evaluate, recommend and then actually implement a highly effective strategy."

John Laporte - President, TASK
Rick Biolosi-1

"Paul is a goddamn rock star (in at least 7 different ways).

Popcorn provided content marketing storytelling that set us up for long-term success and lifted our brand out of the ordinary and into the extraordinary."

Rick Biolsi - Partner, Bartley & Dick
Brad Smith

"I highly recommend Popcorn GTM for any organization looking to transition their website smoothly and efficiently.   

Popcorn GTM was instrumental in our recent website transition process. Their expertise and dedication ensured that the entire transition was seamless and hassle-free.

Paul demonstrated exceptional knowledge and professionalism throughout the project. He took the time to understand our specific needs and goals, offering valuable insights and solutions tailored to our requirements. Communication and responsiveness were particularly impressive, keeping us informed at every step of the way and promptly addressing any questions or concerns that arose."

Brad Smith - CRO, Southwest Traders
2025 U.S. Restaurant Industry Trends: Personalization, AI, and the Rise of Full-Service Dining
2025 U.S. Restaurant Industry Trends: Personalization, AI, and the Rise of Full-Service Dining
By Popcorn GTM News
Discover how AI, personalization, and brand collaborations are transforming the U.S. restaurant...
read more
Humanizing Restaurant Training with Shifty: An Innovative Approach to Employee Retention
Humanizing Restaurant Training with Shifty: An Innovative Approach to Employee Retention
By Popcorn GTM News
Discover how Shifty's innovative approach to restaurant training reduces employee turnover and...
read more
How Rich Catalogs and E-Commerce Are Rewriting the Playbook for Foodservice Distribution
How Rich Catalogs and E-Commerce Are Rewriting the Playbook for Foodservice Distribution
By Paul Molinari
Discover how digital transformation and rich e-commerce catalogs are revolutionizing foodservice...
read more

Let's light this candle.

Tell us a little bit about you and your challenge, and we’ll be at your service with bells on. 

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