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More than GTM strategy. Your fractional CMO for GTM execution.

Choosing a fractional CMO agency means selecting a partnership that goes beyond convention. We're not just a GTM service; we're your strategic accelerant, ready to harness the collective expertise of the restaurant tech industry and propel your brand into a future of sustained growth and innovation.

87% of C-suite leaders say collaboration between sales and marketing enables critical business growth. 

Popcorn is fully loaded with knowledge and expertise across a wide range of technologies, including HubSpot CRM, Sales, Service, and Marketing

What a fractional CMO does:

  • Assess your current marketing team, processes, and tools.
  • Define or refine your Ideal Customer Profile and Buyer Personas.
  • Ensure your messaging resonates with your buyers.
  • Develop or refine your brand design, archetype tone and voice
  • Develop a smart content marketing plan and cadence to support your buyer’s journey.
  • Build and optimize your demand generation engine.
  • Collaborate with sales leadership to optimize the revenue funnel.
  • Hire, coach and mentor your junior marketing staff.

And how it's done:

  • Retained Marketer. As your full-time, in-house CMO, VP of Marketing, Head of Marketing, or...  Fractional CMO. I work as your outsourced marketing leader, allocating a percentage of my time to your needs.

  • Execute under a written and detailed Scope of Work (SOW).

  • Develop a comprehensive marketing plan, including detailed strategy, process, and metrics.

  • Install the discipline and accountability needed to create a growth culture.

GTM Playbooks

Partnerships Playbooks

Give yourself a force multiplier for growth. From selecting the right partners to building a winning engagement plan, we will help you be seen in the marketplace and improve every part of the sales funnel.

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Marketing Playbooks

Roadmap your marketing efforts for success. From data-driven market segmentation and in-depth competitive analysis to creative brand storytelling and hyped event activation, we cover all bases so your positioning drives to your unique value.

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Sales Playbooks

Your blueprint for achieving sales team excellence. From a customized sales process, accurate revenue targeting, and tech stack optimization to team structure, training and customer retention, we deliver actionable strategies. 

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Tech Investors

Marketing, Sales, and Partnerships —the triad critical to business success. Optimize your investments in the hospitality sectors. Strategically position your investments to outperform competitors, maximize ROI, and achieve sustainable growth.

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