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The Go-To-Market Agency for Ambitious Restaurant Tech

MAKE IT POP! Struggling to stand out in the crowded restaurant tech market? Popcorn GTM can help. We're a marketing agency specializing in developing bold and effective sales, partnership, and marketing strategies for restaurant tech companies. We'll help you leverage all your revenue-generating channels - marketing, partnerships, and sales - to dominate your SaaS category.

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AT YOUR SERVICE!

Bringing Urgency to Your Sales, Marketing, and Partnerships.

It's time to mobilize a GTM strategy. The number of restaurant technology companies are estimated to be somewhere between 1,500 and 3,000 at any given moment. And, every year, the hospitality technology space gets increasingly congested, making it more challenging than ever to carve out a niche or gain a competitive edge. The market is red-hot, and the race for market share is fiercely competitive. Let's plan accordingly.

WELCOME TO THE MACHINE PGTM FINAL
THE POPCORN FLYWHEEL

Put Sales at the Center of Your Strategy!

Brand positioning drives your product's value proposition -- which creates customer demand. Our "flywheel" approach is what Popcorn leverages to build brand awareness, generate sales leads, and expand market share.

FLYWHEEL FINAL

Strategic Alignment is Everything.

Alignment is everything to us. That means ensuring there's alignment between product, sales, and marketing teams, so that everyone is rowing in the same direction. With our GTM processes, we will align your authentic brand positioning with your product's unique value proposition to create genuine customer demand.

 

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MARKETING PLAYBOOKS
  • Market Segmentation and Targeting
  • Competitive Analysis & Positioning
  • Creative Ideation & Brand Awareness Solutions
  • Trade Show & Event Hype Activation
  • Community Building & Engagement
  • Public Relations & News Management
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SALES PLAYBOOKS
  • Sales Process & Tech Stack Design Optimization
  • Team Structure & Territory Management
  • Sales Playbook Creation
  • Customer Retention Strategies
  • Demand Gen & Forecasting 
  • BDR & Sales Coaching
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PARTNERSHIP PLAYBOOKS
  • Strategy & Alignment
  • Target Evaluation & Engagement
  • Integration Discovery & Product Mapping
  • Success Roadmaps
  • Partnership Program Development
  • Referral & Reseller Programs

Creative Services
With An Edge.

From high-impact videos and animations to killer websites, podcasts, swag, and trade show booths that turn heads -- we've got the arsenal to fit any budget, whether you're running lean or going all in.

 

 

Fran D Curbit

"Super big thanks to the Popcorn GTM team! You rock!!! Thank you for bringing the fantastic work the Curbit team has done to everyone!"

Fran Dougherty - CEO, Curbit
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"The process of acquiring our first two BDRs has been so smooth and honestly, it would have been overwhelming for me to do this on my own - it likely would have never happened. Thank you all so much! Best recruiting experience I’ve ever had, hands down."

Shereen Qumsieh, CEO, Akira
ASHWIN JUICER (1)

"The best agencies are those that don’t feel like agencies at all. Paul and Michael worked with us to suit our business needs from day 1. Since then they have proactively propelled our sales and marketing efforts working closely alongside our team. We were lucky to find them!"

Ashwin Kamlani - CEO, JUICER
Brad Smith

"I highly recommend Popcorn GTM for any organization looking to transition their website smoothly and efficiently. Beck and Paul from Popcorn GTM were instrumental in our recent website transition process. Their expertise and dedication ensured that the entire transition was seamless and hassle-free.Beck and Paul demonstrated exceptional knowledge and professionalism throughout the project. They took the time to understand our specific needs and goals, offering valuable insights and solutions tailored to our requirements. Their proactive communication and responsiveness were particularly impressive, keeping us informed at every step of the way and promptly addressing any questions or concerns that arose.Thank you again for all of your help!"

Brad Smith - CRO, Southwest Traders
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"I personally recommend Popcorn GTM to any organization that is looking for strategic, creative, and high energy individuals, to evaluate, recommend and then actually implement a highly effective strategy."

John Laporte - President, TASK
Rick Biolosi-1

"These guys are rock stars! (in at least 7 different ways). Popcorn provided content marketing storytelling that set us up for success."

Rick Biolsi - Partner, Bartley & Dick
OUR CLIENTS POP!

For Restaurants, the Future is Now, And It's Written in Online Reviews

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OUR CLIENTS POP!

Computer Vision with 3-D Spatial AI Automates Restaurant Inventory

OUR CLIENTS POP!

Every Cent Counts: Using Dynamic Pricing in QSR

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OUR CLIENTS POP!

It's Simple. Food Distributors Sell More Online With a Better Website

OUR CLIENTS POP!

The Importance of Order Throttling in QSR and Fast Casual Restaurants

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Amplifying Success: The Power of Strategic Partnerships in Restaurant Technology
By Chad Horn 18 June 2024

Restaurant technologist friends, are you playing without a full band?

In the last few weeks, I’ve...

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Stars, Puzzles, Cash Cows, and Dogs: Leveraging the BCG Matrix in POS Restaurant Tech
By Paul Molinari 24 June 2024

This is how a technology company can leverage a restaurant menu engineering concept from a...

read more

Let's light this candle.

Tell us a little bit about you and your restaurant tech and we’ll be at your service with bells on. 

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Contact us