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The Go-To-Market Agency for Ambitious Restaurant Tech

MAKE IT POP! Popcorn GTM is the agency you hire to deliver bold, intentional, and disruptive sales, partnerships, and marketing strategy and creative. Get your restaurant technology marketing, partnerships, and revenue operations working hard for you to dominate your SaaS tech category.

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AT YOUR SERVICE!

Bringing Urgency to Your Sales, Marketing, and Partnerships Operations.

It's time to mobilize a GTM strategy. The number of restaurant technology companies are estimated to be somewhere between 1,500 and 3,000 at any given moment. And, every year, the hospitality technology space gets increasingly congested, making it more challenging than ever to carve out a niche or gain a competitive edge. The market is red-hot, and the race for market share is fiercely competitive. Let's plan accordingly.

ABOUT US

Welcome to the Machine.

Popcorn helps your company achieve the elusive GTM Trifecta. We work with you and your teams to harmonize all three revenue creation disciplines: Sales, Marketing, and Strategic Partnerships. When your sales, marketing, strategic partnerships are working together -- predictable SaaS growth happens.

WELCOME TO THE MACHINE PGTM FINAL
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THE POPCORN FLYWHEEL

Put Sales at the Center of Your Strategy!

Brand positioning drives your product's value proposition -- which creates customer demand. Our "flywheel" approach is what Popcorn leverages to build brand awareness, generate sales leads, and expand market share.

CONTACT US

Product, Marketing, Sales: Strategic Alignment is Everything.

Alignment is everything to us. That means ensuring there's alignment between product, sales, and marketing teams, so that everyone is rowing in the same direction. With our GTM processes, we will align your authentic brand positioning with your product's unique value proposition to create genuine customer demand.

 

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PRODUCT PLAYBOOKS
  • Customer Pain Points & Needs Assessment
  • Pricing and Bundle Packaging Strategy
  • Recommendations for Product Enhancements
  • User Experience & Interface Design
  • Post-Launch Reviews
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MARKETING PLAYBOOKS
  • Market Segmentation and Targeting
  • Competitive Analysis & Positioning
  • Creative Ideation & Brand Awareness Solutions
  • Trade Show & Event Hype Activation
  • Community Building & Engagement
  • Public Relations & News Management
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SALES PLAYBOOKS
  • Sales Process & Tech Stack Design Optimization
  • Team Structure & Territory Management
  • Sales Playbook Creation
  • Customer Retention Strategies
  • Channel Sales & Forecasting 
  • Partnerships & Affiliations

Creative
With An Edge.

Relentless consistency is our game. We're armed with a track record of creative triumphs that catapult your brand into the spotlight. From high-impact videos and animations to killer websites, podcasts, and trade show booths that turn heads -- we've got the arsenal to fit any budget, whether you're running lean or going all in.

 

 

ASHWIN JUICER (1)

"The best agencies are those that don’t feel like agencies at all. Paul and Michael worked with us to suit our business needs from day 1. Since then they have proactively propelled our sales and marketing efforts working closely alongside our team. We were lucky to find them!"

Ashwin Kamlani - CEO, JUICER
Fran D Curbit

"Super big thanks to the Popcorn GTM team! You rock!!! Thank you for bringing the fantastic work the Curbit team has done to everyone!"

Fran Dougherty - CEO, Curbit
John Laporte-2

"I personally recommend Popcorn GTM to any organization that is looking for strategic, creative, and high energy individuals, to evaluate, recommend and then actually implement a highly effective strategy."

John Laporte - President, TASK
Rick Biolosi-1

"These guys are rock stars! (in at least 7 different ways). Popcorn provided content marketing storytelling that set us up for success."

Rick Biolsi - Partner, Bartley & Dick
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OUR CLIENTS POP!

Every Last Cent Counts: Using Dynamic Pricing in Chain Restaurants

OUR CLIENTS POP!

The Importance of Order Throttling in QSR and Fast Casual Restaurants

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OUR CLIENTS POP!

It's Simple. Foodservice Distributors Sell More Online With a Better Website

OUR CLIENTS POP!

For Restaurants, the Future is Now, And It's Written in Online Reviews

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Let's Get the Party Started

Tell us a little bit about you and your restaurant tech and we’ll be at your service with bells on. 

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Contact us