A Social Media GTM Cheat Sheet for Restaurant Industry People

Developing a strong personal brand on social media helps restaurant technology professionals establish credibility, build meaningful relationships, and position themselves as industry thought leaders.

By consistently sharing valuable insights, engaging authentically with your audience, and showcasing your expertise, you can differentiate yourself and attract new opportunities. A powerful personal brand not only amplifies your professional reputation but also supports broader business goals and growth.

As of January 2025, here are the monthly active user statistics for the major social media platforms, as per DataReportal:

To effectively leverage social media, restaurant technology professionals must tailor their strategy to each platform's unique strengths and audience.

A cheat sheet highlighting essential information and tips for building your personal brand in restaurant tech:

LinkedIn

LinkedIn is a professional networking platform with approximately 930 million users, predominantly professionals aged 25-54. It's ideal for B2B connections and thought leadership.

Best For:

- Thought leadership and B2B networking
- Announcements, white papers, industry insights

- Share strategic content that demonstrates expertise and industry knowledge.
- Engage with industry groups and key decision-makers.
- Ideal for showcasing partnerships, product launches, and testimonials.

Facebook

Facebook has around 3 billion active users globally, spanning diverse demographics, making it excellent for broad community engagement and targeted advertising.

Best For:

- Community engagement and targeted advertising
- Webinars, events, and customer support

• Leverage Facebook groups to create communities around your technology solutions.
• Utilize targeted ads to reach restaurant operators based on location and interests.
• Share testimonials, product updates, and special promotions.

Instagram

Instagram boasts roughly 2 billion users, primarily young adults aged 18-34, and focuses on visual storytelling and lifestyle content.

Best For:

- Visual storytelling and brand personality
- Quick product demos, behind-the-scenes content

• Use Instagram Stories and Reels for short-form demonstrations of your tech.
• Partner with restaurant influencers to showcase real-world use cases.
• Highlight success stories visually through engaging images and videos.

Twitter (X)

Twitter (X) has about 619 million users, popular among professionals and users interested in real-time news, trending topics, and rapid interactions.

Best For:

- Real-time conversations, updates, and customer interactions
- Industry events, trending topics

• Share concise, timely insights about trends and industry news.
• Participate in live industry chats and relevant hashtags.
• Engage quickly with customer questions or issues.

YouTube

With nearly 2.5 billion users, YouTube serves a diverse, global audience and is perfect for detailed video content such as tutorials, product demonstrations, and long-form storytelling.

Best For:

- Product tutorials, detailed demos, case studies
- Thought leadership through longer-form video content

• Create engaging podcasts, explainer videos, and in-depth tutorials.
• Optimize videos for SEO to improve discoverability.
• Use customer interviews and testimonials to build trust.

TikTok

TikTok engages over 1.5 billion active users, predominantly Gen Z and younger millennials, offering viral potential through short-form, creative video content.

Best For:

- Creative, viral potential for short-form video content
- Engaging younger decision-makers in restaurant brands

• Showcase fun, creative demonstrations of your restaurant tech.
• Engage users with trend-driven content and challenges.
• Collaborate with restaurant influencers active on TikTok.

Pinterest

Pinterest reaches over 480 million users, primarily women aged 18-44, and is effective for visually-driven content, inspiration, and educational resources.

Best For:

- Inspirational visuals, infographics, and guides
- Appealing to restaurant operators looking for innovative solutions

• Share infographics or visually appealing guides related to technology efficiency.
• Create boards focused on success stories or restaurant operational hacks.
• Optimize pins for search to drive traffic to your website.
  

By tailoring your content to the strengths of each social media channel, restaurant technology professionals can maximize their digital impact, foster stronger relationships, and accelerate business growth.  

For more insights and resources, visit Popcorn GTM.

- Paul