Boston, MA – March 31, 2025 – Popcorn GTM, a leading go-to-market agency specializing in the restaurant technology sector, has entered into a strategic partnership with FRANdata, the premier provider of franchise market intelligence. This collaboration aims to equip restaurant technology companies with unparalleled insights and strategies to effectively penetrate the franchise market.
Through this partnership, Popcorn GTM becomes an authorized reseller of FRANdata’s comprehensive franchise intelligence tools. These tools offer detailed data on over 65,000 franchisees operating nearly 200,000 restaurants across more than 1,100 brands. By integrating FRANdata’s robust analytics with Popcorn GTM’s strategic marketing expertise, clients will gain a competitive edge in identifying and engaging with key franchise operators.
“Access to accurate and comprehensive franchise data is critical for restaurant technology companies aiming to expand within the franchise sector,” said Paul Molinari, Founder & Principal of Popcorn GTM. “Our partnership with FRANdata enables us to provide clients with the insights necessary to navigate the complex franchise landscape effectively.”
Paul Wilbur, COO of FRANdata, added, “Collaborating with Popcorn GTM allows us to extend the reach of our intelligence solutions to innovative technology firms targeting the restaurant franchise industry. Together, we can facilitate more informed and strategic market entries for these companies.”
Through this partnership, Popcorn will empower clients to go to market faster and smarter by tapping into FRANdata’s unmatched franchise industry intelligence and expertise. This collaboration enables restaurant technology companies to strategically benchmark competitors, decode royalty structures, spot expansion trends, learn about new concepts, and drive sharper market analysis.
For more information about the Popcorn GTM and FRANdata partnership and how it can benefit your business, please visit https://popcorngtm.com/frandata
About Popcorn GTM
Founded in 2021, Popcorn GTM is a Boston-based go-to-market agency specializing in the thriving restaurant technology sector. The company offers a range of marketing services, including fractional CMO leadership, brand development, content marketing, and CRM operations. Popcorn GTM is dedicated to helping restaurant technology companies achieve sustainable growth through strategic marketing execution.
About FRANdata
For over 35 years, FRANdata is a market research and advisory firm that delivers industry-defining intelligence that helps franchise businesses grow. Backed by the largest proprietary franchise database, FRANdata helps clients measure performance, find ideal targets and fully understand franchising.
