As the founder of a restaurant tech company, you understand the importance of standing out in a crowded market. It's too crowded to not have a marketing plan for generating inbound leads.
We’re committed to helping you navigate this hyper-competitive landscape with a robust and innovative go-to-market (GTM) strategy. This is why restaurant tech brands seek us out. Now, we’ve expanded our marketing service portfolio to provide you with cutting-edge capabilities that go beyond our proven brand messaging, website development, and content creation. Here’s how we can help you take your brand to the next level:
Targeted Programmatic Advertising & Media Buying
Reach your ideal customer audience anywhere online from Google to YouTube to wherever they happen to be wandering. Our programmatic advertising services ensure your message is delivered to the right people at the right time. Leveraging advanced targeting techniques, we'll work to maximize your ad spend, driving high-quality leads and conversions -- in complete transparency inside a sweet dashboard. We've partnered with one of the best in the business, Simpli.fi, to handle the DSP (demand side platform) and data management.
- Retargeting: Re-engage previous visitors with personalized ads, increasing the likelihood of conversion.
- Geofencing: Deliver ads to potential customers within specific geographic areas, such as near your partner restaurants or key event locations.
- Contextual Search: Display ads based on relevant content that your target audience is consuming, ensuring your message reaches the right context.
- Advanced Audience Segmentation: Utilize detailed demographic, behavioral, and interest data to target the most relevant audience segments.
Product Video Explainers
We all know that video is the king of content. Capture the essence of your product with engaging video explainers! Whether you need a quick 0:15 second teaser, a detailed 0:30 second overview, or an in-depth 1:00+ minute explainer, we’ve got you covered. Our videos not only showcase your product’s features but also tell a compelling story that resonates with your audience.
- Short Teasers (0:15 sec): Create buzz and intrigue with concise, impactful videos perfect for social media and quick engagements. Pro tip: These make for great pre-roll ads, too!
- Detailed Overview (0:30 sec): Provide a balanced mix of features and benefits to capture interest and drive further exploration.
- In-depth Explainers (1:00+ min): Dive deep into your product’s unique selling points, demonstrating how it solves specific problems and adds value.
- Professional Storytelling: Brand narratives and high-quality visuals create an emotional connection with your audience - this is the stuff that turns people into fans.
Trade Show Strategy & Event Hype Activation
Trade shows can really suck if you're not getting traffic - for many, it's soul crushing money spent on minimal return. Make a splash at industry events - from pre-event promotions to on-site activations, we create buzz and excitement around your brand. Our goal is to ensure your booth stands out, attracts visitors, and leaves a lasting impression.
- Pre-Event Promotions: Build anticipation through targeted email campaigns, social media teasers, and press releases.
- On-Site Activations: Design engaging booth experiences, including interactive demos, giveaways, and live presentations, to attract and retain visitors.
- Post-Event Follow-Up: Ensure lasting impact with follow-up emails, surveys, and offers to keep the conversation going and convert leads.
- Comprehensive Event Management: From logistics to staffing, we handle all aspects to ensure a seamless and successful event presence.
Securing Thought Leadership Podcast Interviews
Position yourself as an industry thought leader. We secure podcast interviews on top platforms, giving you the opportunity to share your insights and expertise with a wider audience. These interviews enhance your credibility and build trust with potential customers and partners.
- Top Platform Placement: Secure guest spots on influential industry podcasts (including our own Morning Sam, Morning Ralph Podcast) to reach a broad and relevant audience.
- Expert Positioning: Highlight your unique insights and expertise, establishing you as a thought leader in the restaurant technology space.
- Engaging Content Creation: Develop compelling narratives and talking points that resonate with listeners and promote your brand.
- Audience Engagement: Foster deeper connections with potential customers and partners through interactive and thought-provoking discussions.
Branded Apparel, Accessories and Fulfillment
Strengthen your brand identity with custom-branded apparel and accessories. We handle everything from design to fulfillment, ensuring your team and customers proudly wear your brand. These items are perfect for giveaways, employee uniforms, or as part of a promotional campaign.
- Custom Design: Create unique and stylish branded apparel that reflects your company’s identity and values.
- High-Quality Materials: Ensure durability and comfort with top-notch materials, making your apparel and accessories something people want to wear.
- Full-Service Fulfillment: Manage the entire process from production to shipping, ensuring timely and efficient delivery to your team and customers.
- Versatile Usage: Use branded items for employee uniforms, promotional giveaways, customer rewards, and event merchandise.
The Best News: Just add Some $ Budget
Everything listed above is 100% included when you partner with us as your agency of record. We oversee and operationalize every aspect of your marketing strategy. All you need to do is add your desired budget, and we take care of the rest.
By choosing Popcorn GTM, you’re not just getting a service provider – you’re gaining a dedicated partner committed to your success. We understand the unique challenges faced by restaurant technology companies, and we tailor our strategies to meet your specific needs. Let us help you elevate your brand and achieve your business goals.
Contact us today to learn more about how we can transform your GTM strategy and drive growth for your restaurant tech solution. Together, we can create a winning formula that sets you apart from the competition.
