If you're like a lot of companies, you've been putting off a website refresh for years, hoping it would somehow magically improve on its own. But the reality is, your outdated, underperforming website is costing you leads, credibility, and ultimately, revenue.
As you've heard one hundred times before, your website is what sets the stage for telling your story. For B2B companies, especially in industries like restaurant technology and food service distribution, a high-performing, modern website like this one we built for Curbit (image) is essential to nail your value prop, maintain credibility, and generate leads. But how do you know when it's time for an upgrade? 
At Popcorn, we get creative and help restaurant tech companies and food service distributors better market themselves and create stronger digital presences. One key differentiator is that we build websites using the HubSpot CRM platform - an approach that offers tremendous advantages.
Let's look at some signs that indicate you may need a new website to stay competitive...
First and foremost, if your website isn't generating leads, it's not fulfilling its purpose. Restaurant tech companies and food service distributors need clear paths to conversion, whether that's through demo signups or inquiry forms. Integrating your website directly with HubSpot CRM provides seamless lead capture, tracking, and follow-up capabilities. This ensures your site doesn't just collect leads, but nurtures them through automated workflows and personalized communications.
Another major factor is mobile-friendliness. With so much business conducted on the go, a website that doesn't work well on mobile devices can mean missed opportunities. HubSpot's platform is optimized for responsive design, so any website we build at Popcorn GTM will function beautifully on any device.
As your company evolves, your website needs to keep pace with your brand, products, and services, especially if you're a food service distributor. A HubSpot-powered website offers the flexibility to quickly make updates to content, design, and functionality, without constantly relying on developers. This empowers you to keep your online presence aligned with your business goals.
Speed is another crucial consideration. Slow load times can lead to visitors abandoning your site. The performance-focused HubSpot CMS ensures your website runs efficiently, improving user experience and search engine rankings.
Ease of content management is also key. If it's difficult to update your website, you may miss out on opportunities to engage visitors. With HubSpot's user-friendly CMS, making updates becomes a breeze, whether you're posting new blogs, updating product info, or adding case studies.
An outdated design can also hurt your credibility. Popcorn GTM designs modern, visually appealing websites that integrate seamlessly with HubSpot CRM, combining aesthetics with powerful functionality.
Finally, strong SEO is essential for visibility. HubSpot's built-in SEO tools make it easy to optimize your content, structure, and performance to rank higher in search results - putting you ahead of less flexible competitors.
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In the end, your website should do more than just provide information - it should support your sales and marketing processes. By integrating directly with HubSpot's CRM, Popcorn GTM-built websites become dynamic marketing hubs, empowered with features like marketing automation, lead nurturing, and sales tracking.
If your current website is falling short in any of these areas, it may be time to consider an upgrade. At Popcorn GTM, we specialize in building HubSpot-powered websites that position B2B companies for long-term success in the competitive digital landscape. Contact us to learn more, today.
