---
title: SmarterSign Chooses Popcorn GTM to Lead Their Branding & Storytelling Strategy
description: SmarterSign partners with Popcorn GTM for brand transformation, emphasizing the blend of technology and personalized customer service in the evolving restaurant industry.
image: https://popcorngtm.com/hubfs/MAKE%20IT%20OP.png
---
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# SmarterSign Chooses Popcorn GTM to Lead Their Branding & Storytelling Strategy
[By - Popcorn GTM News,](https://popcorngtm.com/blog/author/popcorn-gtm-news) Oct 13, 2024
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## We are excited to announce that SmarterSign, a leader in digital signage solutions for restaurants, has selected Popcorn GTM to guide their brand transformation and storytelling.
As [SmarterSign](https://smartersign.com) continues to innovate and lead the way with their beautifully crafted digital menu boards, they are committed to maintaining a high-touch, human-centered approach to customer service. Popcorn is excited to help SmarterSign position their brand as the go-to solution for multi-location restaurants seeking tailored digital signage for menu boards and promotions.
---
### Why Restaurant Technology Needs a Human Touch in an Era of AI Innovation
###### One of the exciting parts of this new relationship for us is how closely our companies POV aligns regarding a future powered by artificial intelligence. As restaurant technology continues to evolve—bringing new AI-driven solutions and automation—businesses risk losing the personal connections that are so vital to their success. At Popcorn GTM, we believe that technology and a human touch aren’t mutually exclusive. SmarterSign shares this philosophy, which is why their commitment to personalized customer service is central to their brand identity.
While technology is absolutely helping restaurants streamline operations, from digital signage to ordering and delivery systems, it’s the human element that turns innovation into impact, and in the hospitality industry, where sharing food with family and friends creates real human connections. So, technology solutions that feature real people working closely with restaurant operators ensures the solutions not only function seamlessly but also resonate with the brand’s unique story and values—not relying on an AI interpretation. SmarterSign, with their high-touch support, exemplifies how this combination delivers real-time results while keeping clients empowered and engaged.
As we embark on this journey with SmarterSign, we’re excited to craft a narrative that highlights the power of people-driven technology. By combining innovation with personal connection, SmarterSign is proving that the future of restaurant technology isn’t just about automation—it’s about collaboration.
Having been in the signage business for almost 20 years, with brands like [Dairy Queen](https://www.dairyqueen.com/en-us/), [Sbarro](https://sbarro.com/), and [The Great Greek Mediterranean Grill,](https://www.thegreatgreekgrill.com/) the SmarterSigns team is hard at work helping create the menu boards and guest messaging that drives incremental sales inside restaurants.
Stay tuned as we work with SmarterSign to elevate their brand and share their story with the world. [Please reach out](https://popcorngtm.com/contact) if you would like to learn how to work with SmarterSign in partnership or as a customer.
ABOUT SMARTERSIGN:
SmarterSign is a leader in the digital signage industry, specializing in solutions tailored for restaurants and multi-location foodservice operators. Their cloud-based platform is built by real people solving real challenges, allowing non-technical operators to easily update and manage digital menu boards and signage across multiple locations in real-time, ensuring consistency and flexibility in their communications. SmarterSign is known for its user-friendly interface, which requires no technical expertise, making it accessible to all operators, regardless of their technological background. With a focus on reducing operational inefficiencies and improving customer engagement, SmarterSign’s innovative solutions help restaurants streamline their menu updates, promotions, and customer communications seamlessly. Additionally, SmarterSign is deeply committed to offering unparalleled customer support, ensuring that every client feels empowered to maximize the benefits of digital signage. Their blend of technology, innovation, and customer service has made them a trusted partner for some of the most recognized brands in the restaurant industry. Learn more at https://smartersign.com
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