Marketing

Restaurant Tech Marketing in 2026: The Content Operating System

By Jared Castronova 26 August, 2026

Restaurant tech marketing works as one system with positioning at the center. Here's what to build...

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Industry Marketing

Vendor Shortlists Form Before You Know They Exist (How To Stay Ahead)

By Jared Castronova 25 August, 2026

94% of B2B buyers research inside an LLM. If your content isn't citable, you're absent from the...

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Web 3 Hot Takes Podcast

Web3 Didn't Die. It Went Undercover.

By Paul Molinari 20 August, 2026

Explore how the initial hype around Web3 in the restaurant industry faded, yet innovative solutions...

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Industry

Restaurant-Tech M&A Is Up 45%. Positioning Became an Exit Variable

By Jared Castronova 19 August, 2026

Restaurant-tech M&A rose 45% in H1 2025. In a consolidating market, a category gets acquired as a...

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Artificial Intelligence Marketing

Marketing Is the #1 Place Restaurants Use AI. That Changes Who You Compete With

By Jared Castronova 13 August, 2026

Discover how AI is transforming restaurant marketing and competition, with insights on operator...

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Industry GTM Marketing

2026 Restaurant Loyalty Benchmark: What It Means for Vendors

By Paul Molinari 3 August, 2026

Incentivio's 2026 loyalty benchmark covers 4,000+ locations and 19 cuisines. What the...

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Artificial Intelligence Marketing

What Is a Content Marketing Engine? (No Team Required)

By Jared Castronova 27 July, 2026

A content marketing engine is a system of positioning, production, and distribution that compounds...

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Hot Takes Industry

What 50 Years of Pop Radio Already Knew About the Restaurant Industry

By Paul Molinari 24 July, 2026

This is how pop music reflects the restaurant industry's evolution, revealing timeless themes of...

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Marketing

What Is Owned Media, and Why Restaurant-Tech Brands Can't Rent Their Audience

By Jared Castronova 20 July, 2026

Owned media is the audience you control, not reach you rent from an algorithm. Why restaurant-tech...

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Artificial Intelligence Marketing

Content as a Service: The Model Replacing the $10K/Month Retainer

By Jared Castronova 20 July, 2026

Content as a service swaps the $10K agency retainer and the full-time hire for a flat monthly...

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