Hot Takes Industry

McDonald's Q3: Fewer Guests, Bigger Checks, and a Bill Coming Due for Everyone Else

By Paul Molinari 4 November, 2026

McDonald's Q3 results show a slight decline in guest counts but higher spending per visit. The...

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Hot Takes Marketing Industry Economics

What Restaurant Merch Is Really Worth on eBay

By Paul Molinari 28 October, 2026

What restaurant merch is really worth on eBay. We wanted to know what drives that gap. So we pulled...

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GTM Marketing

Demo Video or Product Explainer? Pick the Job Before You Hit Record

By Paul Molinari 21 October, 2026

Demo videos show how a product works. Explainers show why it matters. How Popcorn GTM builds both...

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Marketing Industry Economics Gen Z

Gen Z Says Eating Out Is Too Expensive. Gen Z Keeps Eating Out.

By Jason Molinari 19 October, 2026

Despite rising costs, Gen Z continues to prioritize dining out, driven by social connections and...

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Industry Economics

Scarcity Disguised as Pumpkin Spice: Starbucks Decides when Fall Starts, Not Your Calendar

By Jason Molinari 10 October, 2026

Starbucks shapes seasonal demand with its fall menu launch, turning pumpkin spice into an...

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Hot Takes Marketing

Hot Girls Run on Dunkin': What a 20-Cup Drop Teaches Restaurant Marketers

By Paul Molinari 7 October, 2026

Dunkin's "Hot Girls Run on Dunkin'" campaign showcases how to create buzz while launching a...

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Hot Takes Industry Systems

Walled Garden or Open Road? Your POS Is About to Decide Your Future

By Paul Molinari 30 September, 2026

Explore the pivotal choice between walled garden and open ecosystem POS systems, shaping the future...

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Industry News Podcast

Fast Food Just Admitted the Kiosk Experiment Is Failing

By Paul Molinari 16 September, 2026

Fast food chains spent a decade betting on kiosks. Now McDonald's, Burger King, and Wendy's are...

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Marketing

Restaurant Tech Marketing in 2026: The Content Operating System

By Jared Castronova 26 August, 2026

Restaurant tech marketing works as one system with positioning at the center. Here's what to build...

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Industry Marketing

Vendor Shortlists Form Before You Know They Exist (How To Stay Ahead)

By Jared Castronova 25 August, 2026

94% of B2B buyers research inside an LLM. If your content isn't citable, you're absent from the...

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