Industry Economics

Scarcity Disguised as Pumpkin Spice: Starbucks Decides when Fall Starts, Not Your Calendar

By Jason Molinari 10 October, 2026

Starbucks shapes seasonal demand with its fall menu launch, turning pumpkin spice into an...

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Hot Takes Marketing

Hot Girls Run on Dunkin': What a 20-Cup Drop Teaches Restaurant Marketers

By Paul Molinari 7 October, 2026

Dunkin's "Hot Girls Run on Dunkin'" campaign showcases how to create buzz while launching a...

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Hot Takes Industry Systems

Walled Garden or Open Road? Your POS Is About to Decide Your Future

By Paul Molinari 30 September, 2026

Explore the pivotal choice between walled garden and open ecosystem POS systems, shaping the future...

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Industry News Podcast

Fast Food Just Admitted the Kiosk Experiment Is Failing

By Paul Molinari 16 September, 2026

Fast food chains spent a decade betting on kiosks. Now McDonald's, Burger King, and Wendy's are...

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Marketing

Restaurant Tech Marketing in 2026: The Content Operating System

By Jared Castronova 26 August, 2026

Restaurant tech marketing works as one system with positioning at the center. Here's what to build...

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Industry Marketing

Vendor Shortlists Form Before You Know They Exist (How To Stay Ahead)

By Jared Castronova 25 August, 2026

94% of B2B buyers research inside an LLM. If your content isn't citable, you're absent from the...

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Web 3 Hot Takes Podcast

Web3 Didn't Die. It Went Undercover.

By Paul Molinari 20 August, 2026

Explore how the initial hype around Web3 in the restaurant industry faded, yet innovative solutions...

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Industry

Restaurant-Tech M&A Is Up 45%. Positioning Became an Exit Variable

By Jared Castronova 19 August, 2026

Restaurant-tech M&A rose 45% in H1 2025. In a consolidating market, a category gets acquired as a...

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Artificial Intelligence Marketing

Marketing Is the #1 Place Restaurants Use AI. That Changes Who You Compete With

By Jared Castronova 13 August, 2026

Discover how AI is transforming restaurant marketing and competition, with insights on operator...

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Industry GTM Marketing

2026 Restaurant Loyalty Benchmark: What It Means for Vendors

By Paul Molinari 3 August, 2026

Incentivio's 2026 loyalty benchmark covers 4,000+ locations and 19 cuisines. What the...

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